Home Party Solution will self-destruct in...

I've been hinting at this for a while. I want to need to blow up my website.

It's gotten so cumbersome, difficult to navigate, and frankly, it's not performing like it used to. There are too many buttons, too many ways to get lost, and too many processes we still need to handle manually.

I'm trying to streamline my life and my business, and I want it to be easy for Bonnie (my super duper assistant) to navigate everything we own.

So, we're blowing it up. Shortly.

We've already pulled Home Party Solution off the shelves (I think we've got 3 copies left), to prepare for the re-launch. Pretty soon everything else will be yanked, too. Direct Sales Jump Start will be going buh-bye, and my social media training (Twitter Secrets for Direct Sellers) will be completely re-vamped, too.

Which means, for a short period of time, the only programs I'll have running are my coaching, any speaking gigs I've scheduled, and my Marketing Mentor Program - which won't be accepting any new members.

So essentially, I'm cutting off my income so I can better serve you.

That almost doesn't make sense, does it?

If you don't know by now, I coached with @elizabethpw last year, during a time when she was going through some major transition. More than the things she coached me on, I was able to see what SHE was going through, and learn vicariously.

Elizabeth just remodeled her website. I was jealous. I've been plotting a revamp for a while, "and now it looks like I'm totally being a follower" (I say in my best Valley-girl voice).

Again, though, I can learn from Elizabeth. Her post outlines strategic choices she made to be sure she's actually getting paid for the work she's doing.

I've been reflecting on that. Some of what I was trying to accomplish has not worked the way I planned. I've been remiss in tracking because I've been too busy launching. But without tracking, I can't see what's working. Ack.

I've got html pages with outdated info that we crafted eons ago that I can't even figure out how to find, let alone edit. And people are still going there. Double Ack.

I've got about 30 domains. I actually manage about 7 of them. The rest are all ideas that haven't transpired yet - or are being re-directed elsewhere. Triple Ack.

I've got ownership of something like 6 blogs. I only frequent 2 of them. Ack-tastic.

So we're consolidating. Refining. Making something more effective. For you AND me AND my team.

But this stuff takes time.

The GOOD news is that we've already launched The Renaissance Mom, and that site is working fabulously. Going forward, there will be two major sites, The Renaissance Mom, and my site for all my direct sales-specific content. Yes, this blog will probably move. We're still figuring that out.

I've learned something else, too. But that's a post for my other blog.

At any rate, the newsletter will keep going out, there still be this blog (at least during the transition), but the rest is, as they say, history.

And the "new and improved", I think, is going to revolutionize direct sales training and coaching.

More on that in another post.

Sometimes, you have to shut down the whole store to do a full remodel. And this remodel will be like nothing you've ever seen before. I'm so excited to share it, and it's been a long time in the making.

I just hope it's not a long time in the presenting. A girl's gotta feed the kids!

Online Marketing: 10 lessons from the James Ray incident

Many of you know I'm not a news watcher, so when my mastermind group shared the news about the James Ray 'death lodge' incident today, I was a bit taken aback, but not totally surprised.

I can't begin to comment on the tragedy that occurred, nor on anything that Ray represents. That's not what this post is about. Anytime someone dies unexpectedly - for any reason - there are questions, pain, and more suffering than anyone should ever have to endure.

I'll save that for others better qualified than I to investigate.

This is not to negate or downplay ANYTHING that happened in Arizona. On the contrary, these 10 lessons are important for everyone in business to learn - and fast, regardless of the outcome of the investigation:

First, at least one major media outlet was compelled to include James' twitter id in their article. James couldn't be reached for comment, so the outlet ripped quotes from his twitter page regarding the incident.

Lesson one: Make sure what you're sharing online is fit to print.
Lesson two: Even the media recognizes the marketing value of sites like twitter - and has no compunction about using it to THEIR advantage either!

At seeing his twitter id, I got curious - as I'm sure many others did. After a small amount of digging, I discovered that even after the news reports reaching national media, James' follower count continues to increase - by nearly a hundred a day!

Lesson three: Even bad press can bring you new followers
Lesson four: It doesn't mean those followers are quality - they could be waiting to watch you hang.

James has recently come under fire for his high-pressure sales tactics - in fact, many have alleged "brain washing" during this tragedy - to the extreme. I've said it before, and I'll say it again, our job is not to sell people stuff. Our job is to help people make informed decisions that will improve their lives.

Anything less than that, and we're doing a disservice to our clients and to ourselves.

James, one of the featured 'stars' of "The Secret" has been delivering a message of profound impact for years. Just because the messenger "falls from grace" doesn't make the message any less meaningful for the people it has impacted.

Often times we, as a society (even a global one) put a person on a pedestal that they do not rightly belong on. Remember, we are all fatally flawed. Again, this is not to downplay anything that happened in Arizona. But how often have we falling in love with the music of a singer, the athleticism of a pro ball player or the work of a master artist only to have our graven image of them dashed on the rocks when they inevitably mar our picture perfect image of them with some human error?

It doesn't negate the beauty of the work, only the character of the person. I know several people that have been positively impacted by Ray's message. The deep disappointment they are dealing with now, is difficult to navigate. AND there are fans of Ray's that are defending him to the end.

Lesson five: Never place yourself above anyone else. You are no more, and no less than any other human on the planet.
Lesson six: When you do your job well, you will have die hard fans that will follow you to the ends of the earth and defend your honor in any situation.


In reading the reports, I read the name "Howard Bragman" as Ray's Publicist. Bragman is considered one of the greatest PR guys in the industry. In fact, I just picked up his book "Where's My Fifteen Minutes?" at my local library last week, so I'm watching with interest to see how this shakes out. Jim Lampley said "When you're on the ropes, you want Howard Bragman in your corner." That's a quote from the back cover of Bragman's book.

No doubt, Bragman is keeping his client quiet until there's time to sort through everything - which is smart. While many people are railing agains Ray's silence, the WORST thing he could do is open his mouth and "insert his foot".

As a business owner, everything he has is at stake here - and he knows it (along with the rest of the world). He may be dying inside to offer apologies, or tell his side of everything (or not), but even a well-intended apology could come off as a makehift admission of guilt if the media has an opportunity to spin it.

I'm reminded of the fortune cookie where it's better to remain silent, than to open your mouth and "remove all doubt". Innocence (or guilt) should be determined by qualified authorities - and I ain't one of them.

Lesson seven: everything you say can be used against you in times of trouble. Make every word count
Lesson eight: even when you're trying to do right, it can be misconstrued, and you'll never make everyone happy.

We as a public, want answers. We as business owners need to look at this situation and learn.

Be proactive, remember we're dealing with people's lives - whether we sell shoes or inspiration. Whether we offer $.99 widgets or $10,000 week-long retreats. Whatever we're doing needs to be focused on serving others, providing value and reaping the benefits of the work we've done. That implies the work must be done before the reward is received.

Coaches, trainers and speakers need to be on the offensive here. In just a few short hours since I've learned of this tragedy, already the barrage of "snake oil", "shyster" and other epithets have already created a firestorm online. Let's be sure we're not slapping an unwarranted label on an entire industry just because things went awry. Should there be failsafes in place? Absolutely. Inasmuch as direct sellers have gotten a bum rap for the slimy, pushy salesmen that have weasled their way through our organizations, so too may we find the motivational industry likewise marred by this horriffic event.

Where's the justice in that?

Lesson nine: those who paint with broad brush strokes make great white washers
Lesson ten: It takes great effort and much patience to work with a detailed hand.

Probably not the lessons you were expecting, but I'm known for my irreverence.

When I originally created this blog - as "Real Life Marketing" - the objective was to show how we could learn significant lessons for marketing our business from the everyday things that go on around us. While this is one event I hope never becomes an every day occurence, you can certainly see the lessons we can all walk away with from this tragedy. There are others, to be sure. As business owners, we need to be mindful, and ever ready to protect ourselves, our investment and our business.

Another Sales Tip from Vilfredo Pareto

Vilfredo Pareto, that fabulous Italian Sconomist and educator I spoke of in a previous post, also made some astute observations about society beyond the 80/20 rule.

For example, he was one of the first to recognize that people assess and decide with their emotions (heart) and rationalize with their logic.

Which basically explains why we go after things we want (like a million dollar palace or a shiny new car) and ignore the things we need (like a clean home or 6 months' living expenses in our savings account).

Humans are in a constant state of assessment. We're constantly looking at what we want, versus what we truly need, and weighing the risks of putting off the need to have the want.

If we think the risk of losing the want outweighs the risk of putting off the need, we put off the need.

However, if we feel that it's too risky to give up the need, we forego the want instead.

Back in elementary school, my teacher talked about opportunity costs: the idea that every choice comes with a sacrifce - usually time, energy, or money - or a combination of all three.

In order to attain item A, we may have to give up on item B - or at least delay it a while.

Opportunity costs are all around us: when we choose to eat the frosty at Wendy's instead of ordering a salad. When we choose to buy the high end MP3 player to keep up with the Joneses, instead of buying the generic MP3 player and saving the difference for the college trust fund.

When we opt to call our hostess the day before the party instead of doing proper hostess coaching. When we don't do the upsell because we think we're "being pushy."

There are costs to every choice we make. Pareto just explained the human mechanism that allows us to make the determination.

So when you're talking with your prospects - whether you're booking, selling, or sharing the business opportunity with them, you need to uncover the wants AND the needs. Because some needs are greatr than others. They're non-negotiable. Other needs are mutable, transient and can meet oppsition when the want is stronger.

Then, simply show your prospect how your solution meets the want AND the need for best success. If you can't do both, always go for whichever is stronger - the want or the need.

It takes practice, but once you get familiar with understanding needs versus wants, you will quickly get a feel for how this works.

Some people call it "finding their pain", but whatever you call it, understand Pareto's discovery and put it to work for you.

People decide with their heart (emotions) and reationalize with their brain (logic). You are most persuasive when you can appeal to both.

Create a Customer "Addiction"

Note: I expect this article may start a flame war. It was so problematic that EzineArticles.com took a while to approve it. I think the idea of equating crack addictions to marketing will probably stir a few pots. This is essentially a further development of an idea I posted previously into a full fledged article. Let the great debate begin. -Lisa

I've been toying with the idea that in order to be successful in business, you have to create a loyal following that goes beyond "customer satisfaction" and even a bit past "customer loyalty".

I call it "customer crack addiction".

Now, I mean this in the nicest possible way, with no offense to any crackheads that might be reading.

I examined other possible ideas and concepts. I've read Jeffrey Gitomer's book, "Customer Satisfaction is Worthless, Customer Loyalty is Priceless", and I agree with so much of what he writes.

At one point he draws the comparison to a marriage. Would you want your spouse to be "satisfied" or "loyal"?

Great analogy. But I think there's another level that every business would love to attain: "Addicted"

In my mind, I want my spouse to be addicted to me. He can't get enough of me. Would do anything to be close to me. He would stay up nights thinking of ways to be around me more frequently. In short, his world would revolve around me. It borders on an unhealthy obsession, but only borders on it. We do, after all, want our clients to keep their sanity, lest they be seen as crackpots instead of crack heads.

The Bible tells husbands to love their wives as Christ loved the church. In my mind, that means be willing to die for me. To lay down his life in order to save me. Periodically, I ask my husband if he's willing to take a bullet, or give up a kidney for me.

I'm still working on getting him "trained".

As business professionals, we all want to have that handful of clients that raves about us to everyone they meet, can't say enough good things about us, and can't wait for our next product or service to be unveiled. These "crack heads" lead the charge for us, investing in and putting to use everything we bring to market. They are not just our most loyal customers, they are our evangelists.

In business, you can create an addiction to your products and services. It's not hard, but it takes a certain amount of work and investment on your part. Before we walk that road, let's look at what happens with real crack addicts to draw our analogy.

Crack/Cocaine is a nervous system stimulant. It affects the brain, and leaves you in a temporary state of euphoria. Essentially, you feel SO GOOD while you're "high" on the drug that you lose touch with the problems and issues of your reality. Tony Robbins explains in his Personal Power series that basically, you are feeling immense pleasure and absolutely no pain while you are under the influence of the drug. You have no inhibitions, no fears, no doubts, worries. Nothing negative exists in this world.

NO WONDER people become drug addicts!

And how does the pusher work?

He gives you a taste for free. You might remember the commercials that ran in the late 80's/early 90's with the kid who was just supposed to give the 'stuff' away. Then when his friends came back - "THAT'S When I start charging?" said the kid.

So it would seem simple to say that the solution to creating a customer crack addiction is to give away free samples of our "stuff" and charge returning customers a premium for the full package. However, a piece of the equation would still be missing.

The key to crack's effectiveness is it's potency. There's a difference between baking soda and cocaine. Both look very similar, but have entirely different effects. You can see this in business every day with knock-off clones of products stocking shelves in every store. Many are very similar, but in the end, cheap imitations, when compared to the higher priced original.

In the online marketing world, there are thousands upon thousands of 'freebies' that are given away every single day online. For nothing more than your name and email address you can get access to free ezines, special reports, a tip of the week, etc. For a while, this was an effective ploy. But for most people, an immunity is being built to the regular fare that's been posted, hashed and re-hashed in the marketing world. It's one of the reasons why so many marketers have resorted to adding bonus after bonus to their high priced coaching and product offers. We need to keep doing more and more to attract and keep customer focus.

Unless they are addicts.

In this evolving economy, if you you want business for decades to come, you want to create a crack addiction with your customers. You want them to be so excited about the products and services that you offer that they don't blink an eye about opening their wallet to "get the goods" from you.

And like a drug addiction, you're not paying big coin for baking soda or powdered sugar. You need to create a powerful, mind expanding, state altering product. Once they've tried it, they'll never go back to the way they were. It's not possible without major intervention. Your customers will have changed in their very core.

Then, give them a sample strong enough to get them hooked. Newsletters alone don't cut it any more. And repurposed content better be powerful and hard to find. Savvy customers are taking the time to research and save their pennies now more than ever. If they can find your content somewhere else for free, they will.

And there goes your crack addiction.

Now is the time for quality and quantity. In days past, it was acceptable to burn a CD with poor audio quality and photocopy a couple of pages of notebook scribbles and sell it for thousands of dollars. Not any more. Packaging, presentation, and quality are all part of the equation now. Your product or service not only has to be full of solid content, it has to be presented in such a way that people are proud to own it. At the very least, re-type your photocopies into a legible format, and move away from the inkjet printer CD labels. First impressions go a long way in business. Think of yourself for a moment as the "pusher" - who always arrives in style, well presented, and ready to do business. the same must be true of you and your products/services.

Make sure your product is potent and effective. Make sure it does exactly what it says. Better yet, make sure that it's better than described. People are pleasantly surprised when a product outperforms it's advertising - and they will rave about it.

Don't be afraid to give it away to the right people. If you find someone that you know can absolutely benefit from what you have to offer, don't be afraid to share it with them at no charge. They'll feel indebted to you and psychologically obligated to share the greatness of your offering with the world. And reward them for their referrals. Keep your addicts clinging to you for their "fix" and you'll earn a customer base that goes beyond loyalty.

Start your own customer crack addiction by examining your offerings. What can you improve or modify to make even more impressive? Start with simple changes that make a big impact. Sometimes those minor adjustments can make a big pricing difference because of your audience's perception of value. Create massive value, then give a sample away.

Then watch your addicts flock to you.

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WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?
You may, so long as you do not alter it and include the following information (with active links as appropriate):
Lisa Robbin Young teaches direct sellers how to be a superstar in the eyes of their customers. As Founder of HomePartySolution.com, Ms. Young has garnered the attention of thousands of direct sales consultants around the world looking for ways to integrate online marketing with their offline businesses to achieve greater success while working from home. Sign up for her free ezine at HomePartySolution.com

Clue#7: Creating a Crack Addiction

I've been toying with the idea that in order to be successful in business, you have to create a loyal following that goes beyond "customer satisfaction" and even a bit past "customer loyalty".

I call it "customer crack addiction".

Now, I mean this in the nicest possible way, with no offense to any crackheads that might be reading my post.

I examined other possible ideas and concepts. I've read Jeffrey Gitomer's book, "Customer Satisfaction is Worthless, Customer Loyalty is Priceless", and I agree with so much of what he writes.

At one point he draws the comparison to a marriage. Would you want your spouse to be "satisfied" or "loyal"?

Great analogy. But I think there's another level: "Addicted"

In my mind, I want my spouse to be addicted to me. He can't get enough of me. Would do anything to be close to me. I might draw the line at being obsessed with having me, but I think you get the idea.

The Bible tells husbands to love their wives as Christ loved the church. In my mind, that means be willing to die for me. To lay down his life in order to save me.

Periodically, I ask my husband if he's willing to take a bullet, or give up a kidney for me.

I'm still working on getting him "trained". Hee hee.

But in business, you I believe you CAN create an addiction to your products and services. Before I share that wih you, though, let's take a look at the desired results:

Crack/Cocaine is a nervous system stimulant. It affects the brain, and leaves you in a temporary state of euphoria. Essentially, you feel SO GOOD while you're "high" on the drug that you lose touch with the problems and issues of your reality. I heard Tony Robbins explain it in his Personal Power series of 20 years ago. In basic terms, you are feeling immense pleasure and absolutely no pain while you are under the influence of the drug. You have no inhibitions, no fears, no doubts, worries. Nothing negative exists in this world.

NO WONDER people become drug addicts!

And how does the pusher work?
He gives you a taste for free. You might remember the commercals that ran in the late 80's/early 90's with the kid who was just supposed to give the 'stuff' away. Then when his friends came back - "THAT'S When I start charging?" said the kid.

Before this story takes a dark turn, let's bring it back to my business analogy.

We've all seen the thousans upon thousands of 'freebies' that are given away every singleday on the internet. Put you email address here and we'll give you our free ezine, our free special report, our free tip of the week, our free piece of day old limburger cheese...

I'm kidding about the cheese.

But you get the idea. Everyone's offering something for free to get you to give up your precious contact information so that they can barrage you with emails about the latest and greatest thing they want to sell you.

Here's where I start to huff and puff. I'm blowing the house down, folks.

I've built my newsletter over the past year to a sizeable audience. Thousands of you read my work every week. I'm humbled by that. And I don't charge a penny for it - and never will as far as I can tell. As long as email is free, my newsletter will be too.

But like cocaine, once you develop a tolerance for it, you need more and more to get the high you first did. And no, I've never done drugs, just so we're clear on that. I'm a just say no girl. If anything, chocolate is my drug of choice!

So you, as a consumer, have grown immune to the "click here for your free report" type marketing. And that's GOOD news for you.

Because it means we as sales people have to raise the bar and give you more value.

As far as I'm concerned, I want your business. I want to make millions and millions of dollars off my customers for decades to come. I want to create a crack addiction with you. I want you to be so excited about the products and services that I offer that you don't even blink an eye about opening your wallet to "get the goods" from me.

But like a drug addiction, you're not paying big coin for regurgitated crap. I'm not selling you baking soda or powdered sugar. This is a powerful, mind expanding, state altering product. Once you've tried it, you'll never go back to the way you were. It's not possible. You will have changed in your very core. You will be SO different because you will know things you may not have known before. You'll be so CLEAR on your mission and passion in your life, that you'll know what to do and how to take action.

But like any good "pusher" you first have to get a sample...

Some of you are giving some great guesses. Tell your friends to join in the fun, there's still time! The big announcement is tonight at 7pm. Post your guesses here, and watch this blog for more clues throughout the day!

Brand Yourself First: The Promo Video

So this is how I spent the last few hours of work yesterday and today. My new laptop comes stocked with Windows Movie Maker, so I thought I'd try my hand at it.

I still needed to convert the final video with Camtasia, but it turned out pretty spiffy. I'm working on a second, very similar version for my new website: brandyourselffirst.com. The idea is to take viral video to the home party market.

We'll see how it goes. Consider this the first draft!

Deb Bixler's Only Half Right: Boost Your Power in Your Home Party Business

Party Plan coach Deb Bixler has a great quote that she uses in her direct sales articles and live home party training events:

"Smile like a tiger and show your teeth."

According to Deb's direct sales training article, tigers show their teeth as a menas of intimidation and a show of power. The tiger could just as easily pounce first, but by 'showing his teeth', he's displaying control, confidence and power.

Thus, Deb says direct sales consultants/party plan reps should smile to increase their power in any situation.

I think Deb's only half right.
Home Party Consultants SHOULD Smile
Smiling is very important. In fact, a good smile goes a long way toward helping a home party consultant feel more confident and in control at parties. It's a great way to express a little intimidation: Smile, people will wonder what you're up to!

But we can take Deb's Tiger example even further.

Direct Sales Consultants should dress for success
I'm not saying a home party consultant should throw on her husband's hunting clothes before she heads out to her next party - although that's definitely BOLD! But having "power clothes" - clothes in which you feel fantastic - no, UNSTOPPABLE - also adds to your level of confidence and self esteem. Find good fitting clothes that look attractive and make you feel attractive. The way yo feelis psychologically linked to your confidence level as a home party consultant.

Home Party Reps should 'put on their face'
The "eye of the tiger" is symbolic of the fire and drive - the passion - burning in the tiger's heart. What's your passion? Are you working from your passion? This could be your "why", but in direct sales, it can also be a love of the product, enjoying doing home parties, etc. The point is to find the element that you are most passionate about, and work from that space. That way, at each of your parties, you'll find that you're "on fire" for the work you're doing.

"Eyes on the side are animals that hide; eyes in front are animals that hunt". You have to not only keep your eyes focused ahead (on your goals), but also be aware and ready for opportunities as they arise. The home party guest complaining about her job is potential "prey" for recruiting. The home party guest that's having a blast is a potential hostess. Be alert to these possibilities.

Home Party Consultants should be seen!
Further, you want to look your "prey" in the eye. In the wild, tigers rarely attack from behind (unless they're in a chase). They always face their prey, look them in the eye and show their teeth to convey power. They make a point of being seen.

Be a home party tiger! Show your direct sales power by not just showing your teeth (smiling), but also by putting on your best colors, looking prey (prospects) in the eye, and keeping the fire (passion) alive in your eyes.

THEN you'll be sharing your REAL power with all your home party guests - and your profits, bookings and recruits will soar.

I am The Coolest Girl on The Planet

It's official. You can call all the kids from my high school days and tell them that I'm cooler than they are. And Google will back me up on it!

I checked Google today, and I am officially the Coolest Girl on the Planet. This is a title I've been striving for on and off for a few months.

I'm not gloating or braggin' here. This is all about using Google's own search algorithms to help you attain the top spot with your chosen keyword phrase.

In this case, I've done a little "web site optimizing" to help Google figure out just how cool I am.

All this started with a male ego contest a few years back. Dozens of Internet Marketers took up the challenge to become "the coolest guy on the planet" and well, I'm not a guy.

But I thought the phrase "coolest woman on the planet" didn't roll of the tongue as nicely, so I went with "girl" instead. Besides, I can think of many women far cooler than I am, and this was just an experiment anyway. Plus, I figured, "guy" and "girl" were more equivalent than "guy" and "woman". Although I suppose I could have gone with "gal".

But I digress.

So when you do a Google search, you'll find me. It's kind of nifty. Almost cool.

And I really didn't do that much work. Here are the things I did to boost my name into the top slot on Google:

I started using the keyword phrase as my name in all my blog posts.
I positioned a link at the bottom of the home page of my site for my 30-day guide to direct sales success, as well as my hand made candle company. I also changed my byline credit on the website design for Flint's only Downtown Dinner Theater website to read: "This site designed and maintained by the coolest girl in the world".

All those text links pointed right back to my lisamrobbin.com home page.

I didn't work on this non-stop for days, weeks, or even months. Basically, just when I remembered to do it.

And now, I can actually brag about being the coolest girl in the world.
I think Mom would be proud - or at least shaking her head in disbelief.

Want More Testimonials? BE a testimonial!

Facts tell, but stories sell.

Anyone in sales will tell you that testimonials are the cornerstone of your sales presentation. Any time you can provide social proof that your product will do what it says, people are more likely to take interest, open their wallets, and buy.

When I talk about "affirmative buying decisions", I'm talking about people that say yes to your offer - even if the offer doesn't cost a thing. It may be booking a party, joining your business or offering a referral for future business if they are not presently interested in your offer, but know someone that might be interested.

I learned a valuable lesson in the power of testimonials. Not because I got one, but because I gave one.

You've heard me cheer about Mark Joyner's re-release of MindControlMarketing, for good reason. The book is amazing, insightful and a must-read for anyone serious about understanding their client's motivations for an affirmative buying decision. Not only that, but the missing chapter alone is worth the investment of $27 for the book.

In reading the book, I made a comment about the congruency between what Mark does and what he writes about. I posted a note to Mark's blog about how fascinating it is to watch his writing unfold in the work he does on a daily basis. I ended my post by saying the book was "so exciting I can't stand it!"

Little did I know how that one comment would change my world.

Mark wrote a follow-up email to his subscriber base, and not only did my little unintentional testimonial appear in the body of the message, but it was FEATURED as part of the subject line! That's a profound nod from Mr. Joyner.

In that email, he included several short testimonials, along with links to the sites of those who wrote them. That little message changed my world.

The day that the message was delivered, I saw a 15% spike in my site traffic, as well as a 40% jump in opt-ins. The NEXT day, those results almost doubled, and sales spiked by 20%.

Would one email make a difference to you? It did for me.

So when you're collecting stories from your clients about their favorite products that you sell, think about the products that you know and love. Offer testimonials to them and you may just find that YOUR business will be booming in return.