80 percent of the results are produced by 20 percent of the people.
That staggering (and surprisingly accurate) statistic is the very same philosophy Jack Welch used when he stripped down GE to become one of the powerhouse companies of his day during his tenure as Head Man In Charge of Getting Things Done around there. Jack understood the need to "trim the fat" as it were, to keep his organization lean and prosperous.
The same holds true in nearly every enterprise. Specifically, look at your direct sales business. Are there people in your company that rise to the top because they consistently have more sales, more recruits and more shows on their calendar than anyone else? Of course! Are you wondering how you can be one of them? Read on!
As a consultant, there are two ares of your personal business you must address to be one of these "20 percenters". First look at your time. 20 percent of your activities are going to produce 80 percent of your results. There are always activities you can't avoid doing - it's human nature to occasionally get sucked into a conversation or activity that distracts you from your daily goals. Become aware of what your 20 percent activities are, and spend your time more effectively in those areas. Eliminate distractions as much as possible. I've got kids at home, too, and I know from distractions. There's nothing more distracting than a 2 year old pouring his own glass of juice just out of arm's reach when you're trying to handle a sales call! But the baby won't drown, and you can clean up the mess (and the baby) when the call's over - no need to get upset on the phone.
The second area to address is your customer base. 20 percent of your customers will provide 80 percent of your business and the remaining 80 percent are likely to have a few "headaches" hiding in there. Be very selective and protective over these 20 percenters. I would even suggest going the extra mile and doing something special to celebrate them as your top 20 percenters. Building customer loyalty (not satisfaction) is key in this business age. It's important to stay in front of your most valuable customers so that they become even more loyal and provide you with even more value. But that means providing more value to them in return.
Tip: Many consultants use some sort of "preferred customer" or "VIP" program. Look closely at who those people are, and find ways to connect with them more often.
As a leader, you'll also need to look at your training and recruiting efforts. 20 percent of the training topics produce 80 percent of the results on a team. Sometimes they are the easy areas like order entry. Sometimes, they are more difficult areas like overcoming objections. Take a look at your training topics and compare it to the performance of your team on a month-to-month basis. there should be a correlation. Listen to your consultants. When they indicate a training need, fill it whenever possible. People don't usually ask for help, and if they are, chances are good they're not the only ones that need it!
Lastly, as a leader, you have to look at your team. 20 percent of your team will provide 80 percent of your headaches. Just know that upfront. Identify those people and create ways to handle them - before they become a distraction to the remainder of your team - and your personal business. Remember those "time suck" conversations I was talking about earlier? This is one of those kinds of activities. Make a plan.
And, I'm sure you've already figured out that 20% of your team will provide you with 80% of the results. These are your super stars - and yes, you may be one of your own super stars. Especially if your team is small. I strongly encourage special recognition for these folks - to help insure loyalty to your company - but I also encourage recognition at LEVELS. That way, it's not JUST your top 20% that are producing results. Everyone on a team serves a purpose. As a leader you need to focus on the top 20%, but be accessible to everyone in your organization. Because you never know when there'll be a newcomer to your top 20%.
Ultimately, it comes down to being AWARE of what's going on in your business, whether you're brand new, or a long time veteran. Some companies like to keep things very "hush hush" in the organization, and that's something I can't handle. I use programs like Mark Joyner's Free Simpleology System to help me get a handle on my daily tasks. I know exactly what my top 20% issues are each day, and I can target them immediately when I start my morning.
I pull reports (or create them if I have to), and know who my top producers are, who my top customers are, and then I can take action to say thanks and keep them loyal.
Take a close look at your business. Know who's putting food on your table, and who's making it harder to get your job done. Then act accordingly!
==========
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?
I'd be honored - so long as you include this complete blurb with it: Lisa Robbin Young is Editor and Founder of "PartyOn!", a free newsletter for party plan professionals. A personal branding coach, Lisa is on a mission to educate consultants on big business ideas they can apply to their small business enterprise for stellar success. Get your free tips at http://www.homepartysolution.com.
Showing posts with label mark joyner. Show all posts
Showing posts with label mark joyner. Show all posts
"The Gurus" Are NOT My Friends
...or what I learned from the so-called internet marketing gurus.
Warning: I'm naming names, and taking no prisoners in this missive, so take it for what it's worth. I'd be glad to hear your comments.
On with the post...
A fellow blogger recently made a post about the latest trend in big ticket "guru" product launches.
You know the kind.
"Starting in 2 weeks, you only have three days to pony up $10k for my exclusive product launch, and after that it's too late to ever learn all the secrets to exploding your income online."
*yawn*
Then, each day your in-box is pounded with JV/partner/affiliate promotions for the same launch:
"Use my link and I'll give you an extra bonus"
"Oooh! Oooh! Pick me, and I'll give you one of my products FREE!"
"No wait! Pick ME and I'll give you my shirt, my first born, a new car, and a bunch of other stuff that's really cool I swear."
At least Frank Kern is honest. He says things like "Here's my link. But if you're not ready for this, don't use it. Let someone else spend their money, it'll always come back in some other form." But then he adds that sales teaser: "But do you really want to miss out?"
What we have here is a classic example of finding a niche and filling it.
Only in this case, the niche is people with "shiny object syndrome".
We get so caught up in trying to grow our business using the latest internet marketing tactics that we float from one new product to another, without ever fully implementing the strategies we learned in the last product we purchased. We're stuck on having "the latest and greatest" so that we're not left out in the cold. Heaven forbid we might miss out on a couple of dollars, when in reality, we're probably "dropping dollars to pick up dimes" as my momma would say.
The solution to our problem? Mad guru disease.
And as long as the gurus are raking in the cash, they'll keep serving the market. Why not? It's lucrative for everyone who owns a "company store". Selling picks and shovels to the internet marketing miners.
Don't get me wrong. There's a lot to be learned here. As a Network Marketer, I came online to grow my business using tools and strategies I learned from the Internet. I have created a successful niche and career for myself selling those same picks and shovels to network marketing miners.
You've heard it said before "sell the dream, not the deal." And on it goes in the wild wild Web.
It's painful and shameful to admit, but I'm a recovering "shine-ob-ite" myself.
I think I was subscribed to something like 40 different mailing lists - probably more, but I lost count.
When I went away for 4 days and came home to over 1400 unread messages in my inbox, it hit me. Look at how much time I was WASTING reading the same jv promotion from 10 different self-proclaimed gurus. Somewhere along the line, because of a product purchase, I was subscribed to 5 different lists for Russ Brunson - and yeah, I got multiple emails almost every day when there was a product launch he was eager to cash in on. Daegan Smith was emailing me daily - sometimes 2 or 3 times daily!
So, I got VERY selective. My time is more valuable to me now.
But more importantly, it taught me a lesson. As I was culling my inbox I counted MAYBE 20 value added messages that weren't blatant affiliate/jv promotions. Those subscriptions, I kept. Guys like Mark Joyner, Chris Haddad, Jeffrey Gitomer, Alexandria Brown, and a handful of others. I'm down to about 10 subscriptions now that I read regularly - and a handful more that I archive immediately and only review when I'm looking for sales letter or marketing ideas.
It really got me to thinking about MY newsletter, my mailing lists, and what I was sending them. Was I over promoting and under-delivering? I serve a network marketing community where every penny (and second) is precious. To waste the time (or money) of a stay-at-home soccer mom of 4 that's trying to keep "the ends" together, juggle multiple family schedules, and have a little free time for her family is ludicrous!
Frankly, I would have trouble sleeping at night if I pulled this same kind of shenanigans. Call me nuts, but I'd feel guilty sending out that much email to my list!
Add to that these ultra pricey events, and you can see why people are pulling their hair out! For guys like Russ Brunson, Mike Filsaime (and now even Mike Dillard), there's a bigger push to promote these events because HALF (or more) of the ticket price is being paid out in commissions to affiliates!
The commission on three sales on products like the Guru Mastermind would pay your house payment - for a year.
Ghastly, to say the least.
But I'm not ANTI-affiliate marketing. I'm not Anti-Internet Marketing. I'm not even ANTI-guru. I participate in affiliate programs, I sell products and offers to my list. But I also believe in providing substantial value for the return on investment.
My live teleclasses are free. My weekly newsletter is free - with at least one substantial article - not a sales pitch. And you can even call me on the phone from time to time and actually talk with me - not some automated system.
Now, my list isn't huge, only about 1700 people, but I've personally communicated to nearly every one of them. I've built relationships with my readers and am proud of the speed at which my list has grown in only 4 months.
The secret is no secret. Build relationships, be friendly, and stop selling everything that isn't nailed down to your list.
I was reading somewhere that Mike Filsaime was complaining that conversions are down even though his list is massive. Go figure!
Jeffrey Gitomer says that you need to be friendly in sales (and all of life is sales, folks). People want to do business with their friends.
But you're NOT my friend just because (insert big name guru here) gave you a hot tip about his latest product launch and you're going to get me a discount on it (and you'll collect a tidy little sum to boot).
Ugh.
Focus. Mark Joyner talks about that. See your target. Stay focused on your target without distraction, and hit it until you hit it.
If only those shiny little gurus would stop moving into my field of view....
Warning: I'm naming names, and taking no prisoners in this missive, so take it for what it's worth. I'd be glad to hear your comments.
On with the post...
A fellow blogger recently made a post about the latest trend in big ticket "guru" product launches.
You know the kind.
"Starting in 2 weeks, you only have three days to pony up $10k for my exclusive product launch, and after that it's too late to ever learn all the secrets to exploding your income online."
*yawn*
Then, each day your in-box is pounded with JV/partner/affiliate promotions for the same launch:
"Use my link and I'll give you an extra bonus"
"Oooh! Oooh! Pick me, and I'll give you one of my products FREE!"
"No wait! Pick ME and I'll give you my shirt, my first born, a new car, and a bunch of other stuff that's really cool I swear."
At least Frank Kern is honest. He says things like "Here's my link. But if you're not ready for this, don't use it. Let someone else spend their money, it'll always come back in some other form." But then he adds that sales teaser: "But do you really want to miss out?"
What we have here is a classic example of finding a niche and filling it.
Only in this case, the niche is people with "shiny object syndrome".
We get so caught up in trying to grow our business using the latest internet marketing tactics that we float from one new product to another, without ever fully implementing the strategies we learned in the last product we purchased. We're stuck on having "the latest and greatest" so that we're not left out in the cold. Heaven forbid we might miss out on a couple of dollars, when in reality, we're probably "dropping dollars to pick up dimes" as my momma would say.
The solution to our problem? Mad guru disease.
And as long as the gurus are raking in the cash, they'll keep serving the market. Why not? It's lucrative for everyone who owns a "company store". Selling picks and shovels to the internet marketing miners.
Don't get me wrong. There's a lot to be learned here. As a Network Marketer, I came online to grow my business using tools and strategies I learned from the Internet. I have created a successful niche and career for myself selling those same picks and shovels to network marketing miners.
You've heard it said before "sell the dream, not the deal." And on it goes in the wild wild Web.
It's painful and shameful to admit, but I'm a recovering "shine-ob-ite" myself.
I think I was subscribed to something like 40 different mailing lists - probably more, but I lost count.
When I went away for 4 days and came home to over 1400 unread messages in my inbox, it hit me. Look at how much time I was WASTING reading the same jv promotion from 10 different self-proclaimed gurus. Somewhere along the line, because of a product purchase, I was subscribed to 5 different lists for Russ Brunson - and yeah, I got multiple emails almost every day when there was a product launch he was eager to cash in on. Daegan Smith was emailing me daily - sometimes 2 or 3 times daily!
So, I got VERY selective. My time is more valuable to me now.
But more importantly, it taught me a lesson. As I was culling my inbox I counted MAYBE 20 value added messages that weren't blatant affiliate/jv promotions. Those subscriptions, I kept. Guys like Mark Joyner, Chris Haddad, Jeffrey Gitomer, Alexandria Brown, and a handful of others. I'm down to about 10 subscriptions now that I read regularly - and a handful more that I archive immediately and only review when I'm looking for sales letter or marketing ideas.
It really got me to thinking about MY newsletter, my mailing lists, and what I was sending them. Was I over promoting and under-delivering? I serve a network marketing community where every penny (and second) is precious. To waste the time (or money) of a stay-at-home soccer mom of 4 that's trying to keep "the ends" together, juggle multiple family schedules, and have a little free time for her family is ludicrous!
Frankly, I would have trouble sleeping at night if I pulled this same kind of shenanigans. Call me nuts, but I'd feel guilty sending out that much email to my list!
Add to that these ultra pricey events, and you can see why people are pulling their hair out! For guys like Russ Brunson, Mike Filsaime (and now even Mike Dillard), there's a bigger push to promote these events because HALF (or more) of the ticket price is being paid out in commissions to affiliates!
The commission on three sales on products like the Guru Mastermind would pay your house payment - for a year.
Ghastly, to say the least.
But I'm not ANTI-affiliate marketing. I'm not Anti-Internet Marketing. I'm not even ANTI-guru. I participate in affiliate programs, I sell products and offers to my list. But I also believe in providing substantial value for the return on investment.
My live teleclasses are free. My weekly newsletter is free - with at least one substantial article - not a sales pitch. And you can even call me on the phone from time to time and actually talk with me - not some automated system.
Now, my list isn't huge, only about 1700 people, but I've personally communicated to nearly every one of them. I've built relationships with my readers and am proud of the speed at which my list has grown in only 4 months.
The secret is no secret. Build relationships, be friendly, and stop selling everything that isn't nailed down to your list.
I was reading somewhere that Mike Filsaime was complaining that conversions are down even though his list is massive. Go figure!
Jeffrey Gitomer says that you need to be friendly in sales (and all of life is sales, folks). People want to do business with their friends.
But you're NOT my friend just because (insert big name guru here) gave you a hot tip about his latest product launch and you're going to get me a discount on it (and you'll collect a tidy little sum to boot).
Ugh.
Focus. Mark Joyner talks about that. See your target. Stay focused on your target without distraction, and hit it until you hit it.
If only those shiny little gurus would stop moving into my field of view....
Mark Joyner Gives Away The Irresistable Offer as a Marketing Experiment
This one has really "cooked my noodle."
Mark Joyner is running a rather controversial experiment that
has already sent the marketing experts into a tizzy.
You've probably heard of his book "The Irresistible Offer" - it's
what some call "one of the top 5 marketing books ever written"
and has been one of the best-selling marketing books of the last
3 years week after week.
Mark thinks that by giving it away in ebook form he is actually
going to boost sales of the book:
Is he right?
Only time will tell, but he makes some really good arguments -
even if they seem to fly in the face of what many people have
been saying over the last few years about the relationship
between digital downloads and print media.
I'll be watching this one closely, and so should you.
Meanwhile, you should also definitely grab the download.
Dr. Joe Vitale said that the book is "the first breakthrough in
over 50 years" and it seems the entire pantheon of marketing
gods are in agreement.
It's a deceptively simple read, but well, that's what Mark is
famous for.
Mark Joyner is running a rather controversial experiment that
has already sent the marketing experts into a tizzy.
You've probably heard of his book "The Irresistible Offer" - it's
what some call "one of the top 5 marketing books ever written"
and has been one of the best-selling marketing books of the last
3 years week after week.
Mark thinks that by giving it away in ebook form he is actually
going to boost sales of the book:
Is he right?
Only time will tell, but he makes some really good arguments -
even if they seem to fly in the face of what many people have
been saying over the last few years about the relationship
between digital downloads and print media.
I'll be watching this one closely, and so should you.
Meanwhile, you should also definitely grab the download.
Dr. Joe Vitale said that the book is "the first breakthrough in
over 50 years" and it seems the entire pantheon of marketing
gods are in agreement.
It's a deceptively simple read, but well, that's what Mark is
famous for.
15 Things Will Show You Success
A regional sales manager that shared an idea with me, that was so simple, I couldn't believe it would work.
But it does. Like gang busters.
Women are notorious for making horrendously long lists, and in the process, we never complete them, never feel accomplished, and never think about making their lists SHORTER. Imagine how much more unruly these lists are when you're a Mom, Wife, Author and Network Marketer!
Yep, I'm busy. But there are days when I feel like I'm going in circles, chasing my own tail.
So my manager said, "Take a piece of paper and divide it into 3 sections. Label each section: Family, Home, and Work. Then, list 5 things in each area you need to accomplish for the day, and work on those first. START with the item you dread the most. Think of how much happier you'll feel when you get the toughest job out of the way first."
I could end the article there, and you'd have plenty to keep you busy. But I like to write, so I have a couple of additional thoughts to share.
I struggle with doing things for myself. Between writing, doing my party plan business, the kids and my husband, I rarely take time out just for me. I can always find SOMETHING that needs to be done. So when I was scheduling my "family" activities, I would forget that I, too, am part of the family. So I created more sections on my paper and added more things to do.
Bad idea.
Stick to 15 things. When I created 5 sections instead of 3, I put 5 things in each area, but found I wasn't getting everything done. That left me feeling frustrated, disappointed, and disgruntled. Now my 5 sections have only 3 items a piece. And it feels SO good when I cross everything off on my short lists. It motivates me to finish up more quickly. Then I have the choice of adding more items to a list, or continuing with other activities in my day.
Instead of a piece of paper, I use Mark Joyner's free Simpleology program, and just write down my "to do's" in there. Plus, I help protect the environment, because I'm not using all that paper every day. The Simpleology program keeps track of everything - no misplaced lists to worry about! Plus it archives my lists, so I can review my accomplishments over time - which really helps me feel better about my work.
Burden lifted. Missions accomplished - and usually with time to spare. My kids and my husband are enjoying the "kinder, gentler" me, now that I've got a handle on my schedule and my once-unruly lists.
Go give it a try and tell me how it works for you.
But it does. Like gang busters.
Women are notorious for making horrendously long lists, and in the process, we never complete them, never feel accomplished, and never think about making their lists SHORTER. Imagine how much more unruly these lists are when you're a Mom, Wife, Author and Network Marketer!
Yep, I'm busy. But there are days when I feel like I'm going in circles, chasing my own tail.
So my manager said, "Take a piece of paper and divide it into 3 sections. Label each section: Family, Home, and Work. Then, list 5 things in each area you need to accomplish for the day, and work on those first. START with the item you dread the most. Think of how much happier you'll feel when you get the toughest job out of the way first."
I could end the article there, and you'd have plenty to keep you busy. But I like to write, so I have a couple of additional thoughts to share.
I struggle with doing things for myself. Between writing, doing my party plan business, the kids and my husband, I rarely take time out just for me. I can always find SOMETHING that needs to be done. So when I was scheduling my "family" activities, I would forget that I, too, am part of the family. So I created more sections on my paper and added more things to do.
Bad idea.
Stick to 15 things. When I created 5 sections instead of 3, I put 5 things in each area, but found I wasn't getting everything done. That left me feeling frustrated, disappointed, and disgruntled. Now my 5 sections have only 3 items a piece. And it feels SO good when I cross everything off on my short lists. It motivates me to finish up more quickly. Then I have the choice of adding more items to a list, or continuing with other activities in my day.
Instead of a piece of paper, I use Mark Joyner's free Simpleology program, and just write down my "to do's" in there. Plus, I help protect the environment, because I'm not using all that paper every day. The Simpleology program keeps track of everything - no misplaced lists to worry about! Plus it archives my lists, so I can review my accomplishments over time - which really helps me feel better about my work.
Burden lifted. Missions accomplished - and usually with time to spare. My kids and my husband are enjoying the "kinder, gentler" me, now that I've got a handle on my schedule and my once-unruly lists.
Go give it a try and tell me how it works for you.
Gettin' Schooled by Mark Joyner
Did you know that over the last two months a select group of people picked Mark Joyner's brains about everything he knows about becoming a bestselling author (something Mark has done 4 times now!) and that these sessions totaled over 20 hours?
They were 4 sessions lasting 5 hours each.
I was in on those calls. AMAZING stuff.
I don't know how Mark kept up with it (probably something to
do with Simpleology!), but here's what's really cool:
Each and every minute of these calls was recorded!
Can you imagine? 20 hours of the man some call "the Tiger Woods
of Internet entrepreneurialism" answering every question
imaginable - and you get to be a fly on the wall!
To get access to all 20 hours of these recordings, all you have
to do is purchase the "Simpleology Bestseller Blueprint."
Funny, huh? These recordings are a *bonus* on top of something
even more amazing.
Here's the skinny, though: because of this new addition the price of the Blueprint is going up to $1,497 in a week, but you can get it at the old price now.
I *highly* recommend it - not only does it cover everything you'll need to know on the road from "no book" to "#1 bestselling author of ...", but it also teaches you more about "launching" a product of any type than just about anything on the market.
I'm about half way through the program, and I can't tell you how valuable it's been for me in creating my next book launch.
This is a *mission critical* weapon on your business arsenal!
When you're talking about opening doors, nothing establishes credibility like being a best selling author. I STILL can't believe I got this whole course for peanuts. You'd better too if you want to save $500!
They were 4 sessions lasting 5 hours each.
I was in on those calls. AMAZING stuff.
I don't know how Mark kept up with it (probably something to
do with Simpleology!), but here's what's really cool:
Each and every minute of these calls was recorded!
Can you imagine? 20 hours of the man some call "the Tiger Woods
of Internet entrepreneurialism" answering every question
imaginable - and you get to be a fly on the wall!
To get access to all 20 hours of these recordings, all you have
to do is purchase the "Simpleology Bestseller Blueprint."
Funny, huh? These recordings are a *bonus* on top of something
even more amazing.
Here's the skinny, though: because of this new addition the price of the Blueprint is going up to $1,497 in a week, but you can get it at the old price now.
I *highly* recommend it - not only does it cover everything you'll need to know on the road from "no book" to "#1 bestselling author of ...", but it also teaches you more about "launching" a product of any type than just about anything on the market.
I'm about half way through the program, and I can't tell you how valuable it's been for me in creating my next book launch.
This is a *mission critical* weapon on your business arsenal!
When you're talking about opening doors, nothing establishes credibility like being a best selling author. I STILL can't believe I got this whole course for peanuts. You'd better too if you want to save $500!
Want More Testimonials? BE a testimonial!
Facts tell, but stories sell.
Anyone in sales will tell you that testimonials are the cornerstone of your sales presentation. Any time you can provide social proof that your product will do what it says, people are more likely to take interest, open their wallets, and buy.
When I talk about "affirmative buying decisions", I'm talking about people that say yes to your offer - even if the offer doesn't cost a thing. It may be booking a party, joining your business or offering a referral for future business if they are not presently interested in your offer, but know someone that might be interested.
I learned a valuable lesson in the power of testimonials. Not because I got one, but because I gave one.
You've heard me cheer about Mark Joyner's re-release of MindControlMarketing, for good reason. The book is amazing, insightful and a must-read for anyone serious about understanding their client's motivations for an affirmative buying decision. Not only that, but the missing chapter alone is worth the investment of $27 for the book.
In reading the book, I made a comment about the congruency between what Mark does and what he writes about. I posted a note to Mark's blog about how fascinating it is to watch his writing unfold in the work he does on a daily basis. I ended my post by saying the book was "so exciting I can't stand it!"
Little did I know how that one comment would change my world.
Mark wrote a follow-up email to his subscriber base, and not only did my little unintentional testimonial appear in the body of the message, but it was FEATURED as part of the subject line! That's a profound nod from Mr. Joyner.
In that email, he included several short testimonials, along with links to the sites of those who wrote them. That little message changed my world.
The day that the message was delivered, I saw a 15% spike in my site traffic, as well as a 40% jump in opt-ins. The NEXT day, those results almost doubled, and sales spiked by 20%.
Would one email make a difference to you? It did for me.
So when you're collecting stories from your clients about their favorite products that you sell, think about the products that you know and love. Offer testimonials to them and you may just find that YOUR business will be booming in return.
Brainwashing: Mark Joyner Style
Since the re-release of Mark Joyner's book, MindControlMarketing, a tempest has been brewing over the controversial "missing chapter" titled, Brainwashing: Genuine Mind Control in the Extreme. Mark takes 12 little pages, and blows the lid off what it takes to create a cult-like following - in just about any setting - and how to protect yourself as well.
The chapter is the icing on the cake of an otherwise amazing book. People have been trading dog-eared copies of the original, out-of-print version on eBay and Amazon for years at upwards of $200 a piece.
Seriously, it's THAT good.
According to Mark, there are 3 elements to create a cult-like following without creating a cult:
1. Voluntary Participation
Obviously, anyone that chooses to do business with you meets the first criteria, but some might argue that autoship programs and the like are akin to coercion. The difference, I think is in the approach. Persuading participation in programs like these will help your bottom line, even out your cash flow, and stabilize your business. The key is perception. When your clients believe they are voluntarily participating in your program, your cult-like following will grow. If they feel the slightest bit of pressure to perform, you can be sure, you'll be seen as in a more negative light.
2. Love of a Product or Thing
Are your products buzz-worthy and irresistable? Does quality far surpass the price of the thing? What about service before during and after the sale? How easy is it to do business with you? All of these elements combine to determine whether people love what you have to offer - or not. When people fall in love with a product, it's exponentially easier to sell to them - and generate referral and repeat business.
3. Inclusionary, rather than exclusionary of "outsiders"
There are people that are un-initiated to your products/services, as well as a few that just aren't impressed with what you offer. Not everyone can or will use what you sell. How do you treat them? Are you "shunning" them at every turn, badmouthing the competition and their product users? Or are you respectful, open, and appreciative of the diversity that "makes the world go round" when it comes to network marketing? "A cult shuns the non-believer", says Joyner. But cult-like followings develop in a forum of acceptance, diversity and welcome.
When you implement these strategies, your public following will boom.
What are you waiting for?
The chapter is the icing on the cake of an otherwise amazing book. People have been trading dog-eared copies of the original, out-of-print version on eBay and Amazon for years at upwards of $200 a piece.
Seriously, it's THAT good.
According to Mark, there are 3 elements to create a cult-like following without creating a cult:
1. Voluntary Participation
Obviously, anyone that chooses to do business with you meets the first criteria, but some might argue that autoship programs and the like are akin to coercion. The difference, I think is in the approach. Persuading participation in programs like these will help your bottom line, even out your cash flow, and stabilize your business. The key is perception. When your clients believe they are voluntarily participating in your program, your cult-like following will grow. If they feel the slightest bit of pressure to perform, you can be sure, you'll be seen as in a more negative light.
2. Love of a Product or Thing
Are your products buzz-worthy and irresistable? Does quality far surpass the price of the thing? What about service before during and after the sale? How easy is it to do business with you? All of these elements combine to determine whether people love what you have to offer - or not. When people fall in love with a product, it's exponentially easier to sell to them - and generate referral and repeat business.
3. Inclusionary, rather than exclusionary of "outsiders"
There are people that are un-initiated to your products/services, as well as a few that just aren't impressed with what you offer. Not everyone can or will use what you sell. How do you treat them? Are you "shunning" them at every turn, badmouthing the competition and their product users? Or are you respectful, open, and appreciative of the diversity that "makes the world go round" when it comes to network marketing? "A cult shuns the non-believer", says Joyner. But cult-like followings develop in a forum of acceptance, diversity and welcome.
When you implement these strategies, your public following will boom.
What are you waiting for?
You, too, can Be The Next Best Selling Author
I'm hooked on Mark Joyner. His marketing, his approach to building client relationships, and the fact that he's gonna make me the next best selling author in the world.
Okay, well, almost.
It's YOU that will make me the next best selling author in the world.
Between now and February 26, I need you to go to my video entry for the bethenextbestsellingauthor.com competition and watch my video.
Mark Joyner, the braniac behind Simpleology.com, asked us to compose a short (2 minutes or less) video with our own original content (writing) that talks about either the funniest moment in our life, or the most life changing moment in our life.
Yeah, that sounds redundant to me, too, but that's how he worded it.
There will be three winners. One from each of those categories, and then the most viewed video - regardless of entry theme.
So I'm going for the sure thing. Please watch my video and vote for it, leave a comment, or generally tell me how you feel about the content. This is my FIRST public video editing project, so if it's lousy, be nice. I also wrote the music, which you can find on my Child of God CD (now available on i-tunes, can you dig it?).
I'll post the video below if you're in a hurry, but if you'll go leave comments at YouTube, I'd really appreciate it. And if you want to post your own video and become the next best selling author, go for it - the world can never have enough authors. The more we read, the more we learn. The more we learn, the more we earn.
What is my most life changing moment? This is some soul bearing stuff here. I invite you to take a look.
Okay, well, almost.
It's YOU that will make me the next best selling author in the world.
Between now and February 26, I need you to go to my video entry for the bethenextbestsellingauthor.com competition and watch my video.
Mark Joyner, the braniac behind Simpleology.com, asked us to compose a short (2 minutes or less) video with our own original content (writing) that talks about either the funniest moment in our life, or the most life changing moment in our life.
Yeah, that sounds redundant to me, too, but that's how he worded it.
There will be three winners. One from each of those categories, and then the most viewed video - regardless of entry theme.
So I'm going for the sure thing. Please watch my video and vote for it, leave a comment, or generally tell me how you feel about the content. This is my FIRST public video editing project, so if it's lousy, be nice. I also wrote the music, which you can find on my Child of God CD (now available on i-tunes, can you dig it?).
I'll post the video below if you're in a hurry, but if you'll go leave comments at YouTube, I'd really appreciate it. And if you want to post your own video and become the next best selling author, go for it - the world can never have enough authors. The more we read, the more we learn. The more we learn, the more we earn.
What is my most life changing moment? This is some soul bearing stuff here. I invite you to take a look.
Crazy Little Thing called BLOG
So I've been posting periodically on a Myspace Blog. Then it struck me that I should really spend more time learning about Blogs.
I have umpteen gajillion websites that I run, maintain, manage or otherwise have substantial interest in (no umpteen gajillion is not the exact number - but it's close).
So this year, I'm committing to actually build a REAL blog. All those groovy timeline posts from lisamrobbin.com will eventually get migrated over here to the 'blogosphere' and archived as appropriate.
The new content will all be posted over here. Crazy, no? So here's my first post of the year. Like it?
Does it make my butt look big? Don't answer that!
The new year is actually moving pleasantly foreward. As I stare down the barrel of being 33 (ZOINKS!) in a couple of days, I'm facing new challenges and loving it - mostly.
Okay, somedays I'm not loving it so much. but you get the idea.
So back to blogging...
I just completed a free course by Mark Joyner called Simple-ology 101. It's free, and it's all about "The Science of Getting What You Want" - as if there aren't enough "Law of Attraction" type projects on the market. BUT, this is a little different, and the Daily Praxes are actually improving my brain power - which doesn't take much, I'll admit.
At any rate, he's got a course on blogging, and you know me, I'm a sucker for learning stuff. So...
I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog. can you say I love useful free stuff?
I have umpteen gajillion websites that I run, maintain, manage or otherwise have substantial interest in (no umpteen gajillion is not the exact number - but it's close).
So this year, I'm committing to actually build a REAL blog. All those groovy timeline posts from lisamrobbin.com will eventually get migrated over here to the 'blogosphere' and archived as appropriate.
The new content will all be posted over here. Crazy, no? So here's my first post of the year. Like it?
Does it make my butt look big? Don't answer that!
The new year is actually moving pleasantly foreward. As I stare down the barrel of being 33 (ZOINKS!) in a couple of days, I'm facing new challenges and loving it - mostly.
Okay, somedays I'm not loving it so much. but you get the idea.
So back to blogging...
I just completed a free course by Mark Joyner called Simple-ology 101. It's free, and it's all about "The Science of Getting What You Want" - as if there aren't enough "Law of Attraction" type projects on the market. BUT, this is a little different, and the Daily Praxes are actually improving my brain power - which doesn't take much, I'll admit.
At any rate, he's got a course on blogging, and you know me, I'm a sucker for learning stuff. So...
I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog. can you say I love useful free stuff?
It covers:
- The best blogging techniques.
- How to get traffic to your blog.
- How to turn your blog into money.
I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free - or not. The choice is yours. But If I'm a gazillionaire after I finish reviewing it, and you're not, don't come crying to me!
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