The BIG Unveiling: What The Heck IS Going ON?

Let's piece the clues together:

I'm closing the doors to something at the end of February (or sooner).
I've gotten very clear on who I want to help and where I want my business to go.
I'm not just addressing the Direct Sales industry.
I'm focusing on working with Christian business women.
I'm giving something away for free.
I'm also creating something even better.
I'm doing it in a BIG way.
There's going to be some VIDEO involved.
And I keep mentioning my "Build a Better Customer" Program

Can you stand it any longer? Okay, here's the BIG news:
Say goodbye to Home Party Solution as you know it. That ship has sailed.

Or it will come the end of February (or when all the current copies are sold out).

Yep. I told you people would think I'm nuts.
More on that in a minute.

What am I giving away? The entire updated curriculum for the Build a Better Customer program. In full - with nothing left out.

See, during the pilot program, I was hesitant to share a lot of what made this program really tick for me. Quite honestly, my faith and belief in God really drives my success, and it's at the core of this program.

I felt like I had to water it down tremendously in order to create "mass appeal" for the product.

But in my coaching sessions, my clients were actually appreciative of the references to God and faith, when I was feeling so apologetic about it. It became clear to me that THIS was the way GOD wanted me to operate. Not from some shady, half-veiled product creation.

And someone once said that knowledge should be free. I agree to a point. I believe that basic constructs designed to improve our human existence shouldn't have a pricetag. I also believe that my hard work and creativity should be rewarded/compensated appropriately.

So after offering up this project in prayer, I've decided that the beginning of my "crack addiction' will be to GIVE the content in my Build a Better Customer Program away. I'm still working out the details, but rest assured, this program will be a fantastic tool in your business building arsenal. I've already charged hundreds for this content, and I feel confident that it's worth ten times what others have paid for it - especially now that I'm dding in all the components, like my P.E.A.C.E. process that brings even more clarity to the method.

Yep, I know. My husband thinks I'm mentally ill, too.
But I say I'm crazy like a fox.

See, when you've gone through this system, you'll feel so empowered, so motivated, and so ready to do what comes next, you'll KNOW what you need to do. And I'll be there to provide you with teh step-by-step coaching to take your business to the next level.

I will, in short, have created my 'crack addiction'.

Yeah, but what about Home Party Solution? Before you stand there, staring at the door, I want you to know that it's not gone forever - it will be making a comeback - but in a completely reborn format.

More comprehensive, more informative, and so much EASIER to follow. This will be a multimedia experience like you've never seen before in the direct sales industry. But it will come at a MUCH bigger price tag.

Yep, there I go, raising prices when everyone else is lowering them. I really am insane, huh?

Not really.

See, I can't afford to keep cranking out the same old stuff that everyone else is churning out on a monthly basis. You're too savvy for that. If you're like me, you're tired of seeing the same stuff, repackaged with a shiny new label.

About every six months, I've released an updated version of Home Party Solution, incorporating the latest information and strategies for using online marketing to grow your business. And each time I do, I raise the price. Because I'm adding more content and more knowledge. I'm shortening your learning curve immensely.

And I think that's worth a few pennies in the bucket.
But the one thing I kept hearing over and over was that people wanted to see some video, hear some audio, make it a little more interactive.

Your wish is my command.

So I'll be spending the next couple of months totally revising, revamping and suping up the engine that is Home Party Solution. In the end, the finished product will actually be TWO products: A solution specifically for Direct Sales consultants, and another solution targeted to small business owners in general.

So much of what I teach crosses over, and I've seen my subscriber base expand from just home party consultants to a wider array of work from home, small business entrpreneurs.

It will be concise, powerful, portable and interactive. And we're going to cover more than just the basics. You won't BELIEVE what you're going to be experiencing. And I can't wait to share it with you.

In the meantime, you best pick up your copy of Home Party Solution before it becomes a collector's item. Once that happens, people could be selling it on ebay for a few hundred bucks.

Don't laugh! I've seen it happen before!

When they're gone, we're closing the doors. And I promise you it'll be at LEAST March before the new version is ready - possibly even April or May. I'm not going to do this thing half way. If you want the insider tips and secrets I've been sharing with my clients for the past year, now's the time to get on the bandwagon before every last copy is sold out.

Yes, the PM2 Mastermind group will still be available, and if you get the complete Home Party Solution package now, you can lock in the lowest PM2 rate now.

Don't stand there staring at the door at the end of February. Jump through the window now while there's still time!

It looks like Lauren is our big winner, although I got a few emails asking all kinds of questions in addition to the posts on the blog. I think you got all the big elements of the announcement: closing Home Party Solution, giving away BBC. email me, girlie, and I'll get your content out to you.
Congrats!

Clue #10: Red Hot Chili Peppers

"give it away, give it away, give it away now."

That song was an anthem in my high school days.

I still don't get the lyrics, but who cares? The pulsing beat, the driving rhythm of the lyrics maes you want to give...
give...
give...

"Give it away give it away give it away now!"

For those of you guessing I'm giving something away, you're on the right track. You can't create a crazy addiction if you don't.

Yes, it something more than my weekly ezine.
No, it's not something specifically targeted to direct sales consultants.

But something giving away is only HALF of creating an addiction. I've outlined the rest of it in previous clues.

Each clue gives you glimpses of what I'm about to do.

Yes, it's a bit shocking.
Yes, there's a reward system built into it (but not necessarily an affiliate program)

Things are getting kicked up a notch. In direct sales, it's nothing you've ever seen done before. In business, I'm bringing coaching to a whole new level.

You'll find out more in a few hours. In the meantime, are you guys going to let Lauren run away with the guesses?

Clue#7: Creating a Crack Addiction

I've been toying with the idea that in order to be successful in business, you have to create a loyal following that goes beyond "customer satisfaction" and even a bit past "customer loyalty".

I call it "customer crack addiction".

Now, I mean this in the nicest possible way, with no offense to any crackheads that might be reading my post.

I examined other possible ideas and concepts. I've read Jeffrey Gitomer's book, "Customer Satisfaction is Worthless, Customer Loyalty is Priceless", and I agree with so much of what he writes.

At one point he draws the comparison to a marriage. Would you want your spouse to be "satisfied" or "loyal"?

Great analogy. But I think there's another level: "Addicted"

In my mind, I want my spouse to be addicted to me. He can't get enough of me. Would do anything to be close to me. I might draw the line at being obsessed with having me, but I think you get the idea.

The Bible tells husbands to love their wives as Christ loved the church. In my mind, that means be willing to die for me. To lay down his life in order to save me.

Periodically, I ask my husband if he's willing to take a bullet, or give up a kidney for me.

I'm still working on getting him "trained". Hee hee.

But in business, you I believe you CAN create an addiction to your products and services. Before I share that wih you, though, let's take a look at the desired results:

Crack/Cocaine is a nervous system stimulant. It affects the brain, and leaves you in a temporary state of euphoria. Essentially, you feel SO GOOD while you're "high" on the drug that you lose touch with the problems and issues of your reality. I heard Tony Robbins explain it in his Personal Power series of 20 years ago. In basic terms, you are feeling immense pleasure and absolutely no pain while you are under the influence of the drug. You have no inhibitions, no fears, no doubts, worries. Nothing negative exists in this world.

NO WONDER people become drug addicts!

And how does the pusher work?
He gives you a taste for free. You might remember the commercals that ran in the late 80's/early 90's with the kid who was just supposed to give the 'stuff' away. Then when his friends came back - "THAT'S When I start charging?" said the kid.

Before this story takes a dark turn, let's bring it back to my business analogy.

We've all seen the thousans upon thousands of 'freebies' that are given away every singleday on the internet. Put you email address here and we'll give you our free ezine, our free special report, our free tip of the week, our free piece of day old limburger cheese...

I'm kidding about the cheese.

But you get the idea. Everyone's offering something for free to get you to give up your precious contact information so that they can barrage you with emails about the latest and greatest thing they want to sell you.

Here's where I start to huff and puff. I'm blowing the house down, folks.

I've built my newsletter over the past year to a sizeable audience. Thousands of you read my work every week. I'm humbled by that. And I don't charge a penny for it - and never will as far as I can tell. As long as email is free, my newsletter will be too.

But like cocaine, once you develop a tolerance for it, you need more and more to get the high you first did. And no, I've never done drugs, just so we're clear on that. I'm a just say no girl. If anything, chocolate is my drug of choice!

So you, as a consumer, have grown immune to the "click here for your free report" type marketing. And that's GOOD news for you.

Because it means we as sales people have to raise the bar and give you more value.

As far as I'm concerned, I want your business. I want to make millions and millions of dollars off my customers for decades to come. I want to create a crack addiction with you. I want you to be so excited about the products and services that I offer that you don't even blink an eye about opening your wallet to "get the goods" from me.

But like a drug addiction, you're not paying big coin for regurgitated crap. I'm not selling you baking soda or powdered sugar. This is a powerful, mind expanding, state altering product. Once you've tried it, you'll never go back to the way you were. It's not possible. You will have changed in your very core. You will be SO different because you will know things you may not have known before. You'll be so CLEAR on your mission and passion in your life, that you'll know what to do and how to take action.

But like any good "pusher" you first have to get a sample...

Some of you are giving some great guesses. Tell your friends to join in the fun, there's still time! The big announcement is tonight at 7pm. Post your guesses here, and watch this blog for more clues throughout the day!

Clue #6: One Part Mom, One Part Rock Star

If you've read my bio blurb in my weekly ezine, it says "one part mom, one part rock star". That's only slightly tongue in cheek.

When I was a little girl, I dreamed of touring the country, being a rock star, singing songs I wrote. In fact, I've even self-released two albums. You can even listen to some of my music. It's 'defniitely not mainstream pop music' - or at least that's what one of the guys at Universal Music said when I submitted my demo for a listen.

I've never been a conformist - at least not on the surface. I have some core beliefs that are pretty standard, but my mode of operation has always been a little on the rebellious side of things. If people tell me I 'Can't' do something, I almost always say "watch me!" and figure out a way to do it anyhow.

So even though I'm a relative unknown in the music industry, I have fans across the globe that listen to and enjoy my music.

And just to be clear, this post has NOTHING to do with me forming a rock band, releasing a new album or touring whilst playing my music. The Stand Up Coach and I are planning a 'world tour', but you'll hear more about that at another time, and it has nothing to do with these new developments.

It's really been the last couple of days that have crystallized these must do activities for me.

As far as your guesses go, Lauren's on the right track. This isn't about a speaking tour (there's more details about that coming later in Spring), and it isn't about me quitting my DS company (HEAVENS NO!). This is about me stepping into a space that I should have been in all along, and was too afraid to do it.

The only antidote for fear is faith.

I always envisioned Rock stars, in my mind, as fearless. They could get up on a stage, entrance a crowd of thousands and inspire throngs of people with their work. Everytime their music plays freely over the airwaves, you get re-inspired, transported and motivated to feel this kind of empowerment from within the very music itself.

I always wanted to have that kind of effect on people. Without the drugs, scandals and bad habits that many musicians were known for. I wanted to inspire and motivate people with my creations and do it in a very unconventional way.

That means taking a zig when others zag. It means standing out in a crowd. It means going against the grain.

Like a Rock Star.

In this economy, people are still paying $500 a seat to see The Police live in concert. Why?

Because they're Rock Stars! They've established themselves as a household name to the audience that loves them. They don't have to worry about whether or not people will show up to their concerts, or if they'll make enough money to pay the bills this month.

They're ROCK STARS!

Watch what other direct sales coaches are doing right now: they're sweating. They've taught you everything they know. You've heard it all before, and to keep themselves alive, they're doing bargain basement price slashing. One direct sales coach is offring a teleseminar series (5 calls) for $40! That would barely cover the costs of putting on the FIRST call, let alone all 5.

Why is she doing that? Simple, just like you (well, some of you) bookings are down. Her income is tanking, and she needs to stay at the top of mind to keep you buying from her.

Another diect sales coach piloted a monthly telecoaching program at an introductory rate, and couldn't get enough members to raise it to the standard rate she wanted to charge. Why? Because she's just regurgitating her content!

There's nothing new there.

Like a good Rock Star, you have to have new material on a regular basis. Sure, the Greatest Hits are fun to hear, and familiar. They're easy to embrace. And YES, you run the risk of alienating some of your die hard fans when you create something new. But on the whole, your fans want to be delighted with something exciting, different and NEW.

Do you remember the first time your favorite band played a new song on the radio? I do. I would scooch up to the radio as close as I could so I didn't miss a single note. I'd scribble down the lyrics as fast as my pencil could keep up. I wanted to be the FIRST to know that new song, so I could share it with everyone - and look cool in the process.

Sometimes I still do that, although I will admit I'm a bit more restrained as a 'grown up' than I was as a child. i don't actually push people out of the way anymore to get to the radio.

So when direct sales coaches offer "new" products, I get excited! I scramble to the front of the line to see what it's all about.

And I usually shuffle away with my head hung down in shame at another batch of regurgitated content.

Don't get me wrong, booking, selling, and recruiting are the 3 pillars of direct sales. If you want to be truly successful, you have to do all three in some combination.

But there's more to this business than just those three things, and frankly, I'm tired of hearing so-called industry 'experts' that just keep saying the same things over and over and over.

Maybe that list of 100 people ISN'T enough to get your business started. Maybe you DO have to think outside the box - especially in this economy.

So that's what I'm doing. I'm thinking outside the box. I'm doing something that, as far as I know, no other direct sales business coach has ever done before. I'm going against the grain and doing some things that no other direct sales coach would ever DREAM of doing, because to them, it would mean losing money.

But I think like a ROCK STAR!


Think you've got this all figured out yet? Bet ya don't! But the clues get hotter as the day goes on today. We're leading up to the BIG unveil tonight at 7pm eastern. Post your comments below. The first one to correctly guess will win a complete set of all the physical products I've ever created (yes, even my music CD's, if you want them!).