Showing posts with label gratitude. Show all posts
Showing posts with label gratitude. Show all posts

Direct Sales Success: Lessons from 'The Wrong CEO's"

Merry Christmas! Just had to get that in before the article:

On twitter the other day, someone tweeted a post about "celebrating the wrong CEO's". The article, from the Harvard Business Review, talks about the metrics we SHOULD be using when we celebrate the accomplishments of CEO's.

Too often, the media darling of the minute is someone that has made a big success, turnaround, or otherwise made a 'big splash' in the short term.

Instead, the article asserts we should be looking at the integrity of the long-term record of these CEO's - how thay have performed overall - before we start handing out awards and patting them on the back.

I found an immediate correlation to Direct Sales leadership and had to shake my head.

All too often, companies bestow big prizes, gifts and awards on the "top" recruiter, sales leader, etc, and yet, the next year, that same leader is nowhere to be seen in the company hierarchy, let alone in the top rankings of the company. We laud and honor these big achievers, and don't think about the message that's being sent to our teams.

For years, I've used a combination of recogniton to help celebrate the right people, and still encourage leaders (and consultants) to strive to achieve more. Including longevity, consistency and what I like to call "repeat offenders" in the recognition encourages everyone to do their part to grow your organization - AND their own personal business.

I've only seen a handful of Direct Sales/Home Party companies that actually include this kind of recognition at the corporate level, and to me it seems like a no-brainer.

As a business builder, you want people who are in it for the long-haul, yet companies usually offer a 3-month incentive for consultants to stay on board. The industry statistics show that most consultants drop off after abotu 3 months. Belinda Ellsworth is noted for reminding people that at all times "a third are coming, a third are going, and a third are staying". Then what are we doing to encourage retention beyond those first 3 months?

While I didn't have the biggest team in my company, I had a solid team with average longevity of over 2 years, and an attrition rate under 20%. That means for every 10 people I signed up, less than 2 quit and most of them stayed longer than 2 years.

I don't usually talk about those numbers, mostly because I didn't think it was a big deal. But this year, I've realized it's a HUGE deal. There are hundreds, if not tens of thousands of leaders in this industry that are pluggin along, actively working thier business, being consistent, but that will probably not ever be in the top 10 or 20 of their companies. They'll never walk across the stage and win the awards that other leaders will, when THEY are the unsung heroines of most Direct Sales companies. These folks are working their businesses consistently - and isn't that what we want in our business?

I watched this happen first hand in one of my former companies. Sitting at one of my first ever National Conferences, I watched my own leader and her upline teach a class about recruiting - because my leader was the top recruiter for the company that year. What wasn't made public was that she earned that title because she promoted to Director because she transferred half her team from her former company to ours. By the time the next national confernce rolled around, she wasn't even an active consultant anymore, let alone a leader!

And yet, at that conference, we were led to believe she had the golden ticket to promoting to director in less than a year. Well, I don't know about you, but that feels kind of dishonest to me. Our company never remarked about it, and there was never an asterisk placed by her name in the "record books", and yet, we were all talking in hshed tones about how "she didn't really earn that title fairly".

She earned it fairly, she just shouldn't have been the one teaching strategies that she herself didn't use to attain that title. And everyone in the room knew it.

As a consultant, you need to be watching your leaders - even if your leader is MIA. Watch other leaders that are "doing things right" with a track record of longevity. find out what works for them and find ways to incorporate those strategies and tools into your business.

As a leader, you need to be honest with your teams. If you rightfully earned a title, stop fretting about competition, and help them learn how you did it. A rising tide - particularly in direct sales - raises all ships. Plus, they'll be ready to share with you when they are having successes of their own.

As company owners, we need to be looking for ways to recognize our ranks that will inspire others and not put the brass ring out of reach for the workhorses of our company. It's not hard to recognize people who consistently submit shows, regardless of the show size. Or to recognize people who consistenly add one new recruit every month. Leaders should be giving recognition for the daily actions (making the calls, holding the shows), but it's the company responsibility to encourage retention in meaningful ways beyond the almighty dollar.

In fact, the potential cash bonus is usually much less an incentive than the marketing potential of a professionally written press release or feature in the monthly magazine that helps build their crediblity in a way that directly connects them back to your brand in a positive way. It also shows potential recruits that you don't need to be the tops in the division, just consistent - something that is more attainable for more people.

This is a topic I harp on about once a year, but only because I'm so strong a proponent. I know people who tirelessly do everything their leader tells them to, and still get beat out month after month for those top slots. What a great way to recognize them for doing what we really want them to do - build a strong solid business that's designed to last a lifetime.

Birthday Parties, Sales, and Saying Goodbye

I don't normally "do sales". I certainly don't broadcast them publicly very often.

I feel like I'm discounting the quality of my products when I "slash prices" and offer incredible savings on my products.

However, I have a very special circumstance that warrants doing something incredible.

My son turns 13 today. The BIG 1-3. But today's both his birthday party and his going away party.

See Forest has been struggling not only with teenage hormones, but also some emotional problems and mental health issues that have placed him and our family in harm's way more times than I care to count.

I can share this with you because he has consented to co-author a book with me about this ordeal. For the next couple of years, Forest will be in a camp program for boys with emotional problems. As a mom, this is the toughest thing I've ever done. It's
probably also the smartest thing I could ever do for my son.

You can read the details on my new website.

But here's the situation: the program costs nearly $24,000 a year - and we found out our insurance doesn't cover any of it. Big surprise, right?

And he starts December 31, so I have a lot of motvation to do something a little bit drastic.

Here's the link to get the print edition of Home Party Solution at more than 50% off.


If you want the 3.0 edition at the 1.0 price, you need to act fast. We can deliver as many copies as you can purchase, but the deadline for this "sale" is December 31 - the day Forest goes to camp.

I'm not one to ask for handouts. We don't have fifty grand just lying around, either. So here's the best of both worlds.

It may sound a little desperate, but hey, it's my kid. If it means looking a little foolish in order to save his life, that's a small price to pay. If it was your kid, what would you do?

If you've ever considered buying the book, now's the absolute best time to do it. You'll also get a special coupon you can use for a complimentary copy of our book when it's completed (but that won't be until after he graduates from the program).

It's the least I can do to say thanks.

Click here to purchase the book


There's no limited quantities on this. You can order as few or as many as you'd like. It's a great book to have in your leadership lending library for your consultants. The book offers step-by-step instruction on building your online presence quickly and effectively. Online marketing isn't just social media, folks, and this book covers all the basics in an easy to read, step-by-step approach.

So that's the reason I've been kind of incognito for the last month. We've been finalizing all the details on his enrollment, and that's kind of kept me out of the public eye for a bit.

And yes, that means next year will see some big changes for me and my family. I hope you'll stick around, because even with this ordeal, you're going to see some pretty incredible stuff coming out of our company!

The Power of the MasterMind

So today I'm hopping on a plane and heading to D.C.

Say a prayer for me for a safe flight, and for my husband for an uneventful week ahead.

This will be the first time since my son's health issues that I've left him alone with the kids. And I'm doing it again next month, too.

In my last few posts, I've talked about priorities and sacrifice. Today's Sweetest Day in the States, which is just another holiday cooked up by the greeting card industry to give Walentine's day a partner in crime.

So on a day of remembering your love, I'm leaving town.

I swear, it's not a Freudian thing.

This will also be the first time I've ever connected live and in person with the members of my amazing mastermind group.

These four fantastic women have made the commitment every week to hop on the phone, wherever they are in the world, and share their joys, concerns, wins, challenges, and ideas to help bolster each other, celebrate, and challenge both personal and professional growth.

Watch out Washington D.C.! If congress could work together like that, what an amazing country this would be!

In the months we've been together, there have been amazing milestones. Financial (the first $20,000 month), personal (dealing with serious family issues), and organizational (building companies from scratch right before our eyes). Breakthroughs, bonding and business building are a "weekly thang" for us. It's truly remarkable.

We've called in on vacation in Hawaii, while driving in the mountains, or having a sleep over at a friend's house. We've seen each other through family trials, business trials and courtroom "trials".

And for the first time ever, we're all going to be in the same room at the same time on Sunday.

Oh what a day that will be.

Now, I can't speak for the others in my group. But for me, this has been (and continues to be) one of the most powerful groups in which I have ever been involved. thanks to the support of these amazing women, I've watched my business and my life blossom into something I never expected.

To be frank, I came to the group thinking I had little more than my wild ideas to contribute. I felt like I was going to be pulling down the average with these amazing women.

You know the Jim Rohn-ism "you are the average of the 5 people you hang around most"? Well, I was worried that after spending most of the day with my children, I'd have little to offer these fine ladies.

And yet, this has been the most amazing give and take, idea-generating, business boosting group. And they all tell me the same thing - so I can hope that I've had SOME hand in all that positive energy going around.

I've been re-reading Think and Grow Rich this week as I prepare for both my trip to D.C. and to Ali Brown's SHINE event in Vegas. (shameless plug)

Regardless of your stance on the whole "law of attraction" philosophy, there's something to be said for having a mastermind type group. When you are able to brainstorm and bounce ideas off other people, inevitably, something bigger and better comes out of it.

For this reason, if for no other, I am a firm believer that everyone needs a mastermind of their own.

And so, I'm boarding a plane today, to not only connect with these wonderful people, but to share my gratitude in person. I already know there'll be laughter, tears and a ton of fun on this trip.

I'm also doing major league annual planning - something on a bigger scale than I've ever done before in my business. I'm nervous, excited and can't wait to report back all the exciting news and developments from the weekend.

The Standing Ovation That ALMOST Never Shoulda Happened

I'm big into motivation and self-improvement. Anyone who knows me knows that kaizen - the Japanese word for continuous, incremental improvement - is something I employ fully in my life.

I'm always looking for ways to make my life better. I like to think I also try to find ways to make the lives of people around me better, too.

But sometimes life just sucks. Not for very long - but hey! Everyone has "those days" or "those moments" in their life.

I think I was having some of those moments this week.

And today, thanks to several someones that NEVER met me before, I have this incredible story to share.

Tom Ziglar, yeah, the son of internationally acclaimed speaker Zig Ziglar is on twitter (@tomziglar).

When I saw that Zig was coming to town, I tried to finagle a personal meet & greet through Tom on twitter. He was gracious, and said that it wasn't possible for a meet & greet, but how would I like 4 free VIP tickets to the event?

Um, well, only if you twist my arm a bit.

So the tickets arrived. I took my 12 year old son, and a couple that have been family friends for years - they really wanted to see Dr. Robert Schuller and Zig share their wit and wisdom, so I was able to invite them along on the good graces of a guy who's never met me before.

It was truly an event not to be missed. From a marketing perspective there was MUCH to learn about how to make a nearly free event pay for itself a thousand times over - even after giving away a flat screen TV, a Disney Vacation (which my son nearly won in an on-stage dance-off) and $10,000 cash.

But not in this article. This article is about what happened when an arena of nearly 5,000 people became MY personal fan club for a whole 30 seconds.

Sometime after lunch, one of the speakers, Bob, pulls out a $5 bill and says to one end of the arena, "This $5 bill is on sale for $1 for the next 10 seconds."

Before he can finish the countdown, the guy that won the Disney trip whips out a $1 bill ans swaps him for the $5, much to my kid's chagrin.

He then turns to face another side of the "in-the-round" arena and pull sout a $20 bill. This time, it's on sale for $10, but only for 10 seconds.

I think it was snapped up in 4.

He then turns to our side of the arena, and pulls out a crisp $100 bill. He says, "I know what you're thinking... and I'm not stupid!" He then pockets the $100 bill and proceeds to share his motivational story.

And as we're approaching the middle of his talk he says "who here really needs to be cheered up today?" And, Godly enough (as my friend would say), he picks my hand out of a crowd of people all within spitting distance of the stage. Yes, Tom, we had GREAT seats, to boot.

So he calls me up on the stage. And he invites the entire arena of some nearly 5,000 people to get up on their feet and give me a standing O. "The kind of loud, thunderous applause that makes people outside wonder 'who's the famous person in there they're clapping for?"

And he counted to three.

And what happened next was truly breathtaking.

I froze for about 7 seconds. All I could do was count in my head. Slowly I'm turning, seeing all these people - my kid, my friends, and THUSANDS of other people that don't know me from Joe, on their feet, yelling, screaming, stamping, hooting, hollering, and cheering for me.

Yeah, I started crying. But only a little.

It was a copletely unexpected, very NEEDED moment in my life. One of those defining moments when you know, you're going to look back and say "this changed me, shaped me, made me who I am today."

I was having a poopy week. And yes, it was only Tuesday.

But I try not to compain much, keep my chin up, and keep doin the work I believe God put me here to do. And I do my best to be consistent, because the only alternative is to be less than who I am. I'm not perfect, and don't pretend to be.

But in that moment, when thousands of people were screaming my name, cheering for me, and making me feel like a million bucks, two things happened.

I'll tell you about the other in a minute, but the first thing that happened, was the thought that everyone should be able to feel like this at least once in their life. The fear, the gratitude and the overwhelming sense of being loved, accepted and appreciated for who I was - warts and all - by a room of nearly complete and total strangers was one of the most transformative experiences I could ever have. I'll probably be sharng this story with the great grandkids in my days of senility and "old timer's" when I keep recounting the same stories over and over.

And I wish I could have given every one a small piece of the feeling I'm still carrying with me right now.

But then, Bob came back up on the stage. He put his arm around me, reached into his pocket and pulled out that $100 bill, handed it to me and told me thank-you.

Thanked me for taking his money? Um, sure, no problem, just doing my job, sir!

I cried a little more, gave him a huge hug, which I think knocked his lapel mic, and I went back to my seat, amid continued applause and the people in my section giving me kudos. Yeah, the money was a nice surprise, but I would have gladly given it back to him for another 30 seconds of applause like that.

And as the afternoon continued - and on our way back to the car, people were calling out to me, offering hugs, asking me if I would buy dinner, and just generally acknowledging me. Not because I'm a business coach, or a singer, or a speaker or anything out of the ordinary. But because I was me - and grateful.

Now I could stop there, and it would be a pretty good story - might even jerk a few tears out of you like it does me writing it.

But what you don't know, is that for nearly 30 years, it has been one of the top 10 line items on my bucket list - before there was such a name - to appear in an arena of thousands and recieve a standing ovation from the entire crowd.

So some guy I never met that never really knew me (Tom) gave me a gift that may have seemed insignificant to him as part of his father's legacy to help people get what they want. And as the ripples went out, some other guy I've never met before not only gave me $100 cash, but helped me achieve one of my life-long ambitions -right in front of my kid - not because he wanted a story to tell - I'm sure he does this at EVERY one of thse seminars - but because he wanted to genuinely help someone.

And in return, I got one of the greatest blessings of all. I benefitted from the huge generosity of others. And it didn't cost me a dime - nor did it cost anyone in that crowd any more than it would if they'd just stayed seated.

But if I had listened to my kid, who was whining about listening to "old folks" for three more hours, and gone home early, all the blessings would have been lost - at least for me and mine.

Someone else might have been fortunate enough to appreciate that applause and take that $100 bill home with them, and the blessings might have been theirs.

But I try not to compain much, keep my chin up, and keep doing the work I believe God put me here to do. And I do my best to be consistent, because the only alternative is to be less than who I am. I'm not perfect, and don't pretend to be.

So we stayed the course, received the blessing, and can now pass it on to others.
And of course, my son wants to be blessed with a new pair of shoes.

And just now as I sit writing this, I wonder if this is what Jesus might have felt feeding the multitude. I'm not trying to get preachy here, but it dawns on me now that the Bible says something about 5000 not including the women and children that were fed that day. I hardly think of myself in any God-like fashion. I do wonder, though if that is why Jesus was so compelled to serve us. When a throng of people embraces you as I was embraced today - as a total and complete stranger - you develop a compassion that extends to each and every one of them. You must be defective if you walk away without being changed and wanting to do for those that embraced you.

Doing good and being good doesn't require perfection, just consistency. In business and life you need to develop a compassion for your audience that is genuine. Helping others not just because it's good PR, but because it's the right thing to do.

THAT'S when the REAL blessings come.

I'm still thinking about those shoes...

Direct Sales IS a REAL Business

2-for-1 today: Personal Branding tip and Direct Sales wisdom:


I got a call at my home today from an owner of a direct sales company.

It's not every day I get calls like this, and it's even RARER that they call me at home.

But I had to share this.

This guy was very polite and expressed that he had been following some of my blog posts and was excited to see someone who understands that direct sales is a real business.

FINALLY! Someone that gets it.

I nearly jumped out of my skin with delight - because his company does so many things RIGHT for their consultants and customers. And here he was talking to me about helping his consultants achieve more and be better prepared for doing the business of direct sales.

If only the rest of the world would take notes...

So many of us in direct sales join a business opportunity not because we're going to mke a million dollars - although some do - but because we're looking for "something more".

Maybe it's a little more money.
Maybe it's a litle more time freedom.
Maybe it's a little more "me time" or time out of the house.

There are probably as many reasons as there are consultants in the world. But somewhere along the way, a good portion of us find ourselves in the position of growing a real business - with an organization that looks to us for support, training, expertise - and we're sitting there scratching our heads trying to figure out how we got there.

How many times have you heard a new leader say "I don't know what I did, I just got lucky, I guess."?

Baloney. There may bave been some luck - good timing, or great connections - involved, but in reality, that leader started to LEAD in some way. They set an example for their team to follow. If they don't they don't stay leaders for long.

And I've talked about that phenomenon before. There are people that promote by default. They just happen to have enough people on their team, and hit the goals to achieve leadership and there they are. But they rarely last.

Real leaders develop systems, stay in contact, and connect with their clients and team. They build real businesses with income forecasts, budgets and other "unglamorous" things that are required to be successful in business. Some of them even have assistants.

In fact, my new STAR Power program isn't about the "three r's of direct sales" - Booking, Selling, and Recruiting.
(I know they don't all start with 'R', work with me here!) It's a leadership program designed for established leaders (or very determined aspiring leaders) that want to grow their business like a real business. We're covering advanced business topics - like advertising, social media, and outsourcing/automation. We're also talking about the more mundane, but necessary topics like target marketing, business plans, and cash flow projections.

These are the core compenents of running a REAL business. You have to have the basics mastered before you can become competent in the advanced strategies. There are hundreds of coaches that train on the 3R's - and they do it very well.

But I haven't seen anyone yet that's willing to take these leaders by the hand and train them on the power (and responsibility) of running a business.

I hear more consultants than I care to count complain that their home office isn't responsive to their needs to help them grow their business. But how many of them are taking the time to realize that, like it or not, Direct Sales is a REAL Business - and owners are not running a non-profit organiation. They are here to turn a profit.

If we treated our personal direct sales business like a real business, perhaps we'd be taken more seriously at the home office.

Harsh words, I know. But I calls 'em as I sees 'em.

It means that instead of recruiting 75 new people this year, and having 50 of them drop out, perhaps you should focus on giving your best to 25 strong candidates - and only lose 5. Focus on quality AND quantity, instead of one or the other.

That also means some of the onus falls back to the home office to provide real business training for leaders. It means they have to stop dumbing down everything so that "anyone can do this". We all know that direct sales is simple, but it ain't easy. Raise the bar and expect more from your business builders. Reward consistency, not just high achievers. I've seen too many instances where today's high achievers are tomorrow's burnouts - or worse, they leave the company altogether. Create incentives that recognize month-to-month performance, because that's how REAL businesses are built.

And this owner that called me - he totally gets it. He also knows, as I do, that transitions like that take time, may requie a culture shift, and don't always come easy.

But with an aging population of direct sellers, we need to be demonstrating to these younger recruits that we're serious about growing real businesses with lasting income. They're savvy - and embrace technology. With all the information at our fingertips, it's easier than ever to know what's genuine and what's a 'snow job' whe we're touting the glories of our companies.

And remember this key: people join YOU, not your opportunity. They have to know you, like you and trust you well enough to believe you're not going to steer them wrong. Otherwise, they could easily sign up with another rep or another company altogether. We need to be promoting ourselves as much as (if not more than) we promote our company, products, or opportunity. With the flood of information, and transparency - it's also harder to know who to trust. When you establish yourself as an expert, people are more easily drawn to trust you.

It worked with this company owner. It will work for you.

Building the Cocoon

It's been just over a month since my last blog post for several reasons:
1. I was up to my ears in the Direct Sales SUPER Summit, which was an amazing success in more ways than I think I will realize for months or years to come.

2. I was BOMBARDED by bizops from well-meaning, yet opportunistic consultants (more on that in a minute).

3. I've been building a cocoon, I think, and I'm nearly finished.

If you followed my last post, you know that my career with The Body Shop at Home is officially ending this month. To that end, I have been humbled (and sometimes annoyed) by consultants approaching me with their opportunities - some of them right here on this blog. The comments in my last post that I DIDN'T delete were the posts done right.

Take a look and learn. These people offered quality comments that added value to the discussion BEFORE they shared their business opportunity. So many of the posts to my blog looked somethng like this:

"I'm so sorry to hear about TBSAH closing. It's such a shame, but we have the best products in the world and we'll give you a bunch of free stuff for joining our team becaue you can really make a lot of money with us, and please join my company because we're the best."

Bleh.

Without incriminating anyone, let me just say that this is NOT the way to approach someone with your business opportunity. You come off like a vulture circling prey.


There are right and wrong ways to make a connection. If you want to recieve something (like a new team member), you want to GIVE first. Give content, give advice, give connections, give love, but GIVE.

And shame on you if you didn't give first and have been following my blog for any length of time! You should know better.

If you really want to approach a potential business partner with an opportunity, it's much better to:

a) approach them privately, or if that's not possible
b) approach them discreetly, by first providing value and setting yourself up as an expert that can help their situation.

For example, when I approached a handful of Sarah Coventry Reps last fall, I didn't start with how great I or my company was, but offered to help them in their search. Now it HELPS that I have some authority in my market - but many of the women didn't know who I was.

In fact, some of them didn't even know Sarah Coventry was closing when I approached them. I also talked to them about why I thought THEY would be a great addition to any team - and never mentioned my company.

Of the 5 I approached, 2 joined my business - and neither one of them had ever heard of me. They appreciated that I focused on THEM and not on trying to get them on my team.

That's one of the reasons I ultimately went with the new company I'm with, Sensaria. So please don't approach me about joining your "hot business opp", because I'm all set, thanks. They approached me, and shared how I could be valuable with any company - and then asked to get on my schedule to share more about the product BEFORE we talked about the opporunity.

I'm now in the process of migrating clients, systems and marketing to my new company - which because of the summit has been stalled until this week.

So that's part of the reason for the month-long absence. Transitions like this have usually been more difficult - this one wasn't difficult, just lengthy.

The other reason - the cocoon reason - is really just getting going. And it hit me HARD today.

I'm calling it a cocoon because it doesn't feel like a wall, but there's definitely some kind of barrier around me right now. I can sense that I'm insulated from a lot of people I used to have regular contact with. And it feels like it's leading to a major transformation that will require a bit of struggle to make it work fully.

I talked with a new friend today that cleared up a few things for me, and it's been an amazing couple of hours since then. It's almost time to wriggle out of the cocoon, and get ready for what's next.

I've just launched a 12-month coaching program for direct sellers and am planning for my first ever LIVE event in August, and that's just the beginning of te transformational shift I'm feeling.

It's overwhelming right now. I'm still processing, but I think God's tapping me to take the next big step, and as my friend indicated today, to jump head first into the pool.

But first, I've got to wriggle out of this Cocoon...

The Body Shop At Home US Closes April 30

As a Direct Sales Coach and trainer, I've always wondered about the other coaches that don't tell you what company they were with.

They'll tell you they earned fancy trips, shiny cars, and made a ton of cash climbing the leadership ranks, but the never tell you what company they were with.

When I became a coach, just over a year ago, I vowed I wouldn't use my business as a recruiting platform, so while I didn't advertise any of the companies I worked with, I also didn't really HIDE it from anyone.

I've ben involved in numerous direct selling/network marketing companies in the past decade. None of them made me feel more at home than the At Home division of The Body Shop. I loved the values, the products and the people. They quickly became "my primary bizop".

And today, regrettably, they have announced a closing of the doors in the US. Amid some other scandalous issues from late last year, we are all elft wondering the root of the decision, but ultimately, At Home was not a profitable, sustainable channel for The Body Shop brand.

People have already started coming out of the woodwork asking me if I'm going to be okay, which makes me chuckle.

Of COURSE I'm going to be okay. I never promoted The Body Shop in the first place.

I always branded ME.

This isn't the first company I've been a consultant for that's closed it's doors (it's the third, actually), yet, of all the companies I've worked with, they're the ONLY ones that I've seen do it RIGHT.

A stream of correspondence showered the morning. With REAL commitments to help us transition to other opportunities, plus increases in pay, bonuses, etc for teh remainder of the term.

For some of these women, TBSAH was the ONLY source of income for their families. Many were earning $10,000 or more each month - and in 6 weeks that will all be gone.

The Body Shop has done a outstanding job of making a bad situation more tolerable. They are proactively seeking ways for us to transition to other opportunities, even offering up priority consideration for employment within TBSAH stores.

It's never a good thing to have to lop off a division of a company - in terms of headcount, morale, etc. But if it has to be done, The Body Shop is a good example of the right way to do it.

And I'm not the least bit concerned about my direction now that TBSAH is closing in the US. I'll just turn back to the sme methods I've been teaching in Home Party Solution. I know offers will come out of the woodwork, so it's just a matter of finding the right fit for me.

And I never promoted my direct sales company - I took my own advice. I am the most important produt my company has to offer, so I promote myself first. That's why people know me, instead of the face cream, candles, toys, kitchen gadgets, jewelry, and other products I used to sell.

Now more than ever, I maintain that you NEED to be creating a name for yourself first - your product second and your company third. Most companies don't like that idea.

Who cares!?! It's YOUR life that's at stake here. Build it to YOUR benefit.

Clue #6: One Part Mom, One Part Rock Star

If you've read my bio blurb in my weekly ezine, it says "one part mom, one part rock star". That's only slightly tongue in cheek.

When I was a little girl, I dreamed of touring the country, being a rock star, singing songs I wrote. In fact, I've even self-released two albums. You can even listen to some of my music. It's 'defniitely not mainstream pop music' - or at least that's what one of the guys at Universal Music said when I submitted my demo for a listen.

I've never been a conformist - at least not on the surface. I have some core beliefs that are pretty standard, but my mode of operation has always been a little on the rebellious side of things. If people tell me I 'Can't' do something, I almost always say "watch me!" and figure out a way to do it anyhow.

So even though I'm a relative unknown in the music industry, I have fans across the globe that listen to and enjoy my music.

And just to be clear, this post has NOTHING to do with me forming a rock band, releasing a new album or touring whilst playing my music. The Stand Up Coach and I are planning a 'world tour', but you'll hear more about that at another time, and it has nothing to do with these new developments.

It's really been the last couple of days that have crystallized these must do activities for me.

As far as your guesses go, Lauren's on the right track. This isn't about a speaking tour (there's more details about that coming later in Spring), and it isn't about me quitting my DS company (HEAVENS NO!). This is about me stepping into a space that I should have been in all along, and was too afraid to do it.

The only antidote for fear is faith.

I always envisioned Rock stars, in my mind, as fearless. They could get up on a stage, entrance a crowd of thousands and inspire throngs of people with their work. Everytime their music plays freely over the airwaves, you get re-inspired, transported and motivated to feel this kind of empowerment from within the very music itself.

I always wanted to have that kind of effect on people. Without the drugs, scandals and bad habits that many musicians were known for. I wanted to inspire and motivate people with my creations and do it in a very unconventional way.

That means taking a zig when others zag. It means standing out in a crowd. It means going against the grain.

Like a Rock Star.

In this economy, people are still paying $500 a seat to see The Police live in concert. Why?

Because they're Rock Stars! They've established themselves as a household name to the audience that loves them. They don't have to worry about whether or not people will show up to their concerts, or if they'll make enough money to pay the bills this month.

They're ROCK STARS!

Watch what other direct sales coaches are doing right now: they're sweating. They've taught you everything they know. You've heard it all before, and to keep themselves alive, they're doing bargain basement price slashing. One direct sales coach is offring a teleseminar series (5 calls) for $40! That would barely cover the costs of putting on the FIRST call, let alone all 5.

Why is she doing that? Simple, just like you (well, some of you) bookings are down. Her income is tanking, and she needs to stay at the top of mind to keep you buying from her.

Another diect sales coach piloted a monthly telecoaching program at an introductory rate, and couldn't get enough members to raise it to the standard rate she wanted to charge. Why? Because she's just regurgitating her content!

There's nothing new there.

Like a good Rock Star, you have to have new material on a regular basis. Sure, the Greatest Hits are fun to hear, and familiar. They're easy to embrace. And YES, you run the risk of alienating some of your die hard fans when you create something new. But on the whole, your fans want to be delighted with something exciting, different and NEW.

Do you remember the first time your favorite band played a new song on the radio? I do. I would scooch up to the radio as close as I could so I didn't miss a single note. I'd scribble down the lyrics as fast as my pencil could keep up. I wanted to be the FIRST to know that new song, so I could share it with everyone - and look cool in the process.

Sometimes I still do that, although I will admit I'm a bit more restrained as a 'grown up' than I was as a child. i don't actually push people out of the way anymore to get to the radio.

So when direct sales coaches offer "new" products, I get excited! I scramble to the front of the line to see what it's all about.

And I usually shuffle away with my head hung down in shame at another batch of regurgitated content.

Don't get me wrong, booking, selling, and recruiting are the 3 pillars of direct sales. If you want to be truly successful, you have to do all three in some combination.

But there's more to this business than just those three things, and frankly, I'm tired of hearing so-called industry 'experts' that just keep saying the same things over and over and over.

Maybe that list of 100 people ISN'T enough to get your business started. Maybe you DO have to think outside the box - especially in this economy.

So that's what I'm doing. I'm thinking outside the box. I'm doing something that, as far as I know, no other direct sales business coach has ever done before. I'm going against the grain and doing some things that no other direct sales coach would ever DREAM of doing, because to them, it would mean losing money.

But I think like a ROCK STAR!


Think you've got this all figured out yet? Bet ya don't! But the clues get hotter as the day goes on today. We're leading up to the BIG unveil tonight at 7pm eastern. Post your comments below. The first one to correctly guess will win a complete set of all the physical products I've ever created (yes, even my music CD's, if you want them!).

Clue #5: If You Love Something, Set it Free

"If you love something, set it free. If it comes back to you, it's yours. If it doesn't, it never was. We do not possess anything in this world, least of all other people. We only imagine that we do. Our friends, our lovers, our spouses, even our children are not ours; they belong only to themselves. Possessive and controlling friendships and relationships can be as harmful as neglect."

A Chinese Proverb, this quote has been in my head in one form or another since childhood. My grandmother cautiously reminded me to let the butterflies be, instead of trying to catch them by their wing on the flower.

Nobody said I was classy. I thought catching bugs was cool.

But Grandma was truly a woman. She was kindhearted and earthy. She didn't think catching bugs was ladylike. She strove to "meet me where I was" though, and used a little psychology on me.

"If you love it, set it free and see if it comes back to you. If it doesn't it wasn't yours."

I lost more butterflies that way. Thanks Grandma!

But the lesson was indellible in my mind. And in the past year, my childhood memories have been replaying - a bit more somberly now than before - and I'm remembering some valuable lessons.

I love learning. I've loved reading and growing and powering up my brain for as long as I can remember. I started reading at an early age, and I really wanted to see my kids grow into loversof learning as well.

Right now, my oldest is NOT big into learning. Although I did catch hm checking out a book of Latin poetry at the library a few weeks ago. He said he wanted to impress a "chick at school" by writing out the latin and the english side by side.

There may be hope for him yet.

I've always wanted to share my passion for learning and knowledge and skill-building. But I NEVER wanted to be a teacher. Our educational systems are assembly lines for cranking out kids that meet the minimum requirements for life. And I say that with all the love I can possibly have, because my mom was a teacher, my aunts are teachers, my cousin is a teacher. My sister even did a stint as a teacher.

And I guess some would say I'm a teacher, too.

But public school teaching in this country is a thankless, tough job. I never had the intestinal fortitude to endure the grief so many in my family willingly did. They gave up a lifetime of working to teach childrn, mold minds and create a different world. I give them all teh props in the world - because I never could have done it.

Instead, I turned my desire to teach into an income-driven business model. I taught voice, piano and clarinet lessons from my mobile studio. I even taught guitar briefly. Then I developed my newsletter, the book, and ultimately the entire construct that is now Home Party Solution.

And along the way, I found myself felling like it wasn't all exactly right. Like I was only doing part of the work God set out for me to do.

I reached a turning point last July.

If I could do anything, if money were no object, if what others said or thought didn't matter, and if I knew I couldn't fail, where was I feeling God pulling me?

I couldn't dodge it. And the process that I went through inspired the build a better customer program. It's truly been a labor of love for me.

I knew I had developed something life changing, but I was so afraid that mine would be the only life it would change. I was scared to share my findings because deep down inside I wondered:

"What if this process only works for me? Then what will I do?"

But January proved to me that this s one of the most amazing and transformative processes I have ever experienced - and it works for others, too. And I've been thrilled with the way it has changed people's businesses and outlooks on life as well.

But I keep hearing Grandma's voice in my head...

Think you've got this one figured out? Post your guess. The first correct answer will win the keys to the kingdom! Every physical product I've ever created. We've had some creative guesses so far, but we're gettng to the wire and NO ONE's gotten it all right yet. There's only a few more clues between now and Sunday night at 7pm eastern.

Clue #4: Scriptually Speaking...

Here's where I'll lose a truckload of subscribers, but I'm okay with that.

I am a Christian.

I am a God-fearing woman that has really struggled with the question "Just how much God can I sprinkle into my work without coming across as a Bible thumper?"

I still screw up. I still make horrible, terrible mistakes in my life. I am FAR from perfect. And I still love God and hear the voice of the Baptist pastor from my youth telling the entire congregaton that if we wanted to have peace in our hearts, "You need JEEESUS!"

I don't think it's wrong to say I need Jesus. I don't think it's wrong to share that love and gratitude with others - or to cite the source. To NOT do so would be contrary to everything I believe, in terms of giving credit where credit is due.

To God be the glory.

That said, I DO think it's wrong to try to ram scripture down the throats of people that aren't interested. That's just a waste of time and energy -two commodities I've discovered this year that are very precious to me. I think it was Victor Frankl, in his book, Man's Search For Meaning, that laid down a challenge to meet people where they are. You can't push people into your space. They have to be led, and desire to go there of their own will. Only then will they embrace the space you're in as their own.

So while my Catholic charge is to preach the good news in the world, as a business person, I have to temper my fervor for God by meeting people where they are. Many of the business women I work with are stay-at-home moms. Many are from a Judeo-Christian background, but some are not. My business is NOT here to convert people. But it IS an extension of my mission to serve God.

So as a Christian, how do I convey to the world that part of why I'm good at what I do is a direct result of the relationship I have with my creator and sustainer?

That was one of the biggest challenges I faced when I was developing the Build a Better Customer Program. In fact part of creating my perfect fit customer was the idea that I wanted to serve more Christian business women - regardless of their industry. But I also wanted to continue to serve my core client base - home party consultants - in a way that would elevate everyone and help me fulfill my mission without burning bridges unnecessarily.

I created Home Party Solution because a number of my friends, family and fellow direct sales consultants said that I should write a book about how I grew my business. 'PartyOn!' was a newsletter I created because I wanted to help consultants grow their business like a real business. Everything I've ever done in this crazy little company has been an extention of serving others.

I wanted to help others. I wanted to bless others as God had blessed me. There's no real secret to my success. I just found something that worked for me and I implemented it. I stayed consistent with it, and I was rewarded for my commitment.

So as I roll into 2009, I'm looking at ways to help even more people, reach even more people, and effect positive change in the lives of even MORE people still.

Think you've figured out my Big Announcement? Post your guess here. I'll announce the big winner (and the BIG Announcement) on the Blog on Sunday night.

Clue #2: Happy Anniversary!?

I've been doing some celebrating lately: Big celebrations and small ones.

In November, I celebrated the first anniversary of "PartyOn!", my weekly ezine. It started as a monthly newsletter that went out to a whopping 7 people.

It quickly grew to a weekly publication in anticipation of the launch of my first physical product. My book, Home Party Solution, made waves in the home party/direct sales industry. I celebrate the anniversary of it's release this month.

And I missed celebrating the one year anniversary of this humble little blog. That was in January. I've had my mug on the cover of this blog for a year now and no one's complained. You can't imagine what that does for my ego!

In the past year, I've seen a lot of changes. The launch of the PM2 coaching group, a joint venture with Ruth Fuersten - Direct Sales JUMP Start, as well as dozens of other new business relationships that are growing my business in new ways. Plus the recent launch of my new Build a Better Customer Program, which has gotten RAVE reviews from the participants.

But there are also a few commemorations this year. In March, I will commemorate the death of my Mom and Grandfather. They died within a week of each other last March, and that has dramatically altered the color and shape of my world. It will be 10 years since my Dad died in May, so I guess that sort of makes me an orphan.

Not to get all melancholy on you, it's just indicative that in life, things change, and sometimes we have to bid farewell to people and things we love to make room in our lives for new relationships and things that will benefit our future in bigger and better ways. Since the funerals, my relationship with my sister has blossomed. My business took a new direction that enabled me to create the Build a Better Customer program. I got very clear on where I want my business to go, and who I want to help along the way.

How to get there, well, that's another story.

Nature abhors a vaccum. Empty space needs to be filled up. That explains why my dining room table always has "stuff" on it.

Think you've got this mystery all wrapped up? Post your ideas below. The first person to correctly guess the big announcement will win the keys to my kingdom - every physical product I've ever created!

First Annual Backwards Gratitude List

Every year, millions of Americans take this time to sit down and think about the things for which they're truly grateful.

I'm not to be left in the dust here. But I didn't want to be like everyone else.

God says that we are to praise hime and be grateful for even our troubles. So I'm starting my own tradtion - things that wouldn't appear on a "normal" gratitude list. can you think of a few to add?

This year, I am grateful for:
Having to yell at my oldest to stop playing around every time he takes a shower - because it means he can hear me, we have running water, and the time in which to enjoy it - maybe even a little more than he should.

Burning the macaroni and cheese - because it means we can cook our dinner in the comfort of our home and not over a campfire - although my oldest would think that's cool.

For having no door on my office - because it means when my baby wants to come bug - I mean visit - me while I'm working, he can just climb up in my lap and say "come on, Mommy!"

For having a quiet, shy husband - because it means I can do all the talking sometimes - okay, most of the time.

For the check engine light that keeps coming on in my car - because that means there's still hope for this one!

For my teeny weeny itty bitty office - because it means I get to work from home every day, and enjoy the perks of being a mom and a business owner.

For the deaths of my Mom and Grandfather in the same week - because all my family was able to be there, and I know that Grandpa didn't have to wait long for a Euchre partner up in Heaven that can keep up with him.

For having serious issues with the leadership team of one of my party plan companies - because it gave methe gumption to find a new home party company.

Honestly this list could go on for a while. What are YOU grateful for this year?