The number one comment I hear from consultants is "my company won't let me advertise online, so your book won't work for me."
Once I get them past that hump, the next question I hear is usually THIS one: "where do I start? I have no clue where to begin, and there's so much to consider".
Here's my answer:
The answer is simple. Build your list of LOYAL customers (I call this your 'value list'). Don't just build a list of a jillion names and numbers of people that don't want to connect with you. Build a list of people that find VALUE in what you offer, and wan to stay connected with you. Think of it as your fan mail list.
And for Pete's sake, do it professionally. There are right ways and wrong ways to build a value list online. Using Outlook, or your AOL/Yahoo/Gmail/Hotmail email account is NOT the way to do it. Try 1shoppingcart, or if you need something with pretty templates, try constantcontact.com. I share a couple of free resources in my book, but these services are also highly recommended.
This is the first in a series of "Ask Lisa" videos, and not all of them will be publicly available (either on my blog or otherwise). If you're not already a member of my free Online Community for direct sales consultants, then get crackin' (It's free, after all), and look for ALL of the videos there as we release them.
Direct Sales Brand Democratization: Social Media Style
Jen did it to me again. Here's another post re: social media, democratization and the power of the people:
Kate Newlin’s new book, “Passion Brands”, talks about the power of democratizing the brand – and the fear so many larger companies have over “giving over” to the masses the presumed power of the identity of the brand. She also outlines an amazingly simple formula to take your brand from "blah" to "bravo" that EVERY company owner should read.
In reality, the brand belongs to the people anyway. Why not try to encourage and persuade use that’s in line with the company’s objctives, rather than throwing down a blanket of fear, and essentially stifling the growth of a company?
With over 12 years in the industry, I’ve seen all KINDS of restrictions, as well as a very lassiez faire approach, to online promotion. I think there needs to be a middle ground.
Rather than a no-holds-barred approach to online promotion, companies need to set ground rules and guidelines that enhance the marketing and top of mind awareness for the brand, and balance that with the needs of the tens (or hundreds) of thousands of consultants on the payroll. Many companies provide “approved” ad copy for local publications – there’s really no difference here, except that there's a fear that the brand will "get away from them" in terms of corporate ownership.
If brand owners were enlisting the help of real "passionistas" in their sales force, this would be a non-issue, because the consultants would be so passionate about the product and the service that the message COULDN'T be dilluted.
Instead we have companies with "zero tolerance" for online marketing of any kind putting the fear of being kicked out of the company firmly in the face of every consultant. Except for their top income earners. Those people can seemingly get away with murder sometimes and not even get a slap on the wrist form the very same home office that says "no online advertising of any kind". Yes, it happens, I see it more than I care to count. And the reps and leaders not as high up on the food chain see it too - and it creates serious derision in the ranks whether you care about it or not.
The bad news is that I've personally experienced the decline of a company because their top income earners ultimately had the LEAST amount of loyalty to the brand - still shopping around for the best income opportunity to pad their own bottom line even after years with a company. The leader leaves, taking half the organizaton with them, and a company is crippled, because they put all their eggs in the baskets of their leaders, instead of allowing the most passionate people (regardless of rank) market and promote the company in a positive light.
On the other side of that coin, consultants need to remember that they are the owners of “You, Inc”, not your Direct Sales business, and as we’ve seen all to often in the last few years, a company can go ‘belly up’ and consultants are left holding the bag with a now defunct consultant web site – having to start all over again to rebuild with new company. For advanced leaders, they can bring some of their recrutis with them to the new company, but for young leaders or even new recruits, it's painful, difficult, and sometimes exasperting to have to make a transition, explain it to your customers, and not really have any solid information to give them abotu what really happened.
I teach consultants that if they start embracing the idea of running a real business, then they will see that they are just using their direct sales company as the vehicle to build their own “you inc” PERSONAL brand. A company can’t prohibit you from marketing yourself – just from using their company marks, products, names, etc. Real business owners promote themeselves FIRST anyway. The rest comes secondary.
When we democratize a brand, we naturally give some control over to the people that embrace that brand. It’s important to remember that brands are ultimately nothing more than a perception. Yes, we can shape that perception - but as we've learned since childhood, ACTIONS speak louder than words.
What kind of perception do you (company owners) want to have in the arena? How are you conveying that to your sales force?
What kind of perception do you (direct sellers) want to hav in the marketplace? How are you conveying that to your customers?
The kind of action you need to take to bring a brand closer to the hearts of your passionistas is to get involved with them. Stop distancing yourselves from them, and don't rely on your leaders to communicate everything to the home office - very often they don't. Take time to connect on a personal level with people at ALL levels in your organization. THEN communicate the brand.
Remember, people don't care what you know until they know that you care.
The same holds true for your brand.
Kate Newlin’s new book, “Passion Brands”, talks about the power of democratizing the brand – and the fear so many larger companies have over “giving over” to the masses the presumed power of the identity of the brand. She also outlines an amazingly simple formula to take your brand from "blah" to "bravo" that EVERY company owner should read.
In reality, the brand belongs to the people anyway. Why not try to encourage and persuade use that’s in line with the company’s objctives, rather than throwing down a blanket of fear, and essentially stifling the growth of a company?
With over 12 years in the industry, I’ve seen all KINDS of restrictions, as well as a very lassiez faire approach, to online promotion. I think there needs to be a middle ground.
Rather than a no-holds-barred approach to online promotion, companies need to set ground rules and guidelines that enhance the marketing and top of mind awareness for the brand, and balance that with the needs of the tens (or hundreds) of thousands of consultants on the payroll. Many companies provide “approved” ad copy for local publications – there’s really no difference here, except that there's a fear that the brand will "get away from them" in terms of corporate ownership.
If brand owners were enlisting the help of real "passionistas" in their sales force, this would be a non-issue, because the consultants would be so passionate about the product and the service that the message COULDN'T be dilluted.
Instead we have companies with "zero tolerance" for online marketing of any kind putting the fear of being kicked out of the company firmly in the face of every consultant. Except for their top income earners. Those people can seemingly get away with murder sometimes and not even get a slap on the wrist form the very same home office that says "no online advertising of any kind". Yes, it happens, I see it more than I care to count. And the reps and leaders not as high up on the food chain see it too - and it creates serious derision in the ranks whether you care about it or not.
The bad news is that I've personally experienced the decline of a company because their top income earners ultimately had the LEAST amount of loyalty to the brand - still shopping around for the best income opportunity to pad their own bottom line even after years with a company. The leader leaves, taking half the organizaton with them, and a company is crippled, because they put all their eggs in the baskets of their leaders, instead of allowing the most passionate people (regardless of rank) market and promote the company in a positive light.
On the other side of that coin, consultants need to remember that they are the owners of “You, Inc”, not your Direct Sales business, and as we’ve seen all to often in the last few years, a company can go ‘belly up’ and consultants are left holding the bag with a now defunct consultant web site – having to start all over again to rebuild with new company. For advanced leaders, they can bring some of their recrutis with them to the new company, but for young leaders or even new recruits, it's painful, difficult, and sometimes exasperting to have to make a transition, explain it to your customers, and not really have any solid information to give them abotu what really happened.
I teach consultants that if they start embracing the idea of running a real business, then they will see that they are just using their direct sales company as the vehicle to build their own “you inc” PERSONAL brand. A company can’t prohibit you from marketing yourself – just from using their company marks, products, names, etc. Real business owners promote themeselves FIRST anyway. The rest comes secondary.
When we democratize a brand, we naturally give some control over to the people that embrace that brand. It’s important to remember that brands are ultimately nothing more than a perception. Yes, we can shape that perception - but as we've learned since childhood, ACTIONS speak louder than words.
What kind of perception do you (company owners) want to have in the arena? How are you conveying that to your sales force?
What kind of perception do you (direct sellers) want to hav in the marketplace? How are you conveying that to your customers?
The kind of action you need to take to bring a brand closer to the hearts of your passionistas is to get involved with them. Stop distancing yourselves from them, and don't rely on your leaders to communicate everything to the home office - very often they don't. Take time to connect on a personal level with people at ALL levels in your organization. THEN communicate the brand.
Remember, people don't care what you know until they know that you care.
The same holds true for your brand.
Direct Sellers Need a Social Media Strategy
This is the extended version of a reply to Jennifer Fong's blog post on Software v. Social Media
Pretending that facebook or twitter or other social media contexts do not exists will not make them go away – NOR will it make them less relvant to your company. Companies large and small need a social media strategy.
This includes individual direct sellers. Slapping up a facebook page and posting monthly specials in your status doesn’t not count as a strategy – unless your strategy is to annoy the few who continue to follow you.
Social Media requires interaction – give AND take – not a one-sided “down your throat” approach to brand communication.
Companies (including “you, Inc” direct sellers) need to find ways to engage their prospects/customers/clients where they are at already.
In V. Frankl’s “Man’s Search for Meaning”, he comments on this very idea. Instead of trying to drag, coerce or force people into your worldview, you need to meet them where they are, introduce them to yoru world view and continue to invite them to take the next step in doing business with you.
Gone are the days of hitting people over the head with the “my company is better than the rest” diatribe. There’s far too many voices beating their chests with the same message now. People are far more savvy then they were even just a few decades ago – and they KNOW that you need them. Without them, you fail to exist.
So make it easy for them to connect and get excited about what you have to offer in the world. Don’t just tell them what to think (it doesnt work anymore anyway). Tell them you care about what they’re ALREADY thinking, and help them share it with you!
How do you do that?
Several famous marketers say "join the conversation alredy going on in your prospect's mind". In this case, it means get involved where they'er already 'hanging out'. In the past, that was at home parties, sales meetings and other "get togethers" in person, in real time.
Now, it means there's a 24 hour GLOBAL get together going on in social media networks around the world. You need to establish a presence, maybe even 'lurk' a bit to monitor the conversation. You don't want to be seen as one of those nerdy wannabes that hangout near the watercooler and interject completely irrelevant stuff just to sound like they're part of the group. You have to BE part of the group. Undertand the dynamic, and then get involved. Ask questions, participate and provide VALUE to those that are talking about you.
That doesn't mean being on every social network on the planet. It DOES mean starting somewhere, building a reputation and growing your audience by being part of the audience from time to time. Oprah rarely interacts with her followers on twitter - but then she doesn't follow very many herself. She can't possibly know what the pulse of her audience is if she's not interacting (note: she DOES have other people on her team that DO interact on twitter. SMART Strategy on her part).
If Oprah can do it, so can any Direct Sales company (or any other company) out there. Get involved in the brand you're creating, don't just hold it up like a shield. I believe it was the Spartans that said something abotu coming home with your shield held high or ON it.
Dying for the brand. What a concept! Being so committed that you're personally involved, passionately involved in the livelihoods you're creating for others. That kind of give provides a LOT more in return for you to take.
Plan your entry into social media - but get there, sooner rather than later.
Pretending that facebook or twitter or other social media contexts do not exists will not make them go away – NOR will it make them less relvant to your company. Companies large and small need a social media strategy.
This includes individual direct sellers. Slapping up a facebook page and posting monthly specials in your status doesn’t not count as a strategy – unless your strategy is to annoy the few who continue to follow you.
Social Media requires interaction – give AND take – not a one-sided “down your throat” approach to brand communication.
Companies (including “you, Inc” direct sellers) need to find ways to engage their prospects/customers/clients where they are at already.
In V. Frankl’s “Man’s Search for Meaning”, he comments on this very idea. Instead of trying to drag, coerce or force people into your worldview, you need to meet them where they are, introduce them to yoru world view and continue to invite them to take the next step in doing business with you.
Gone are the days of hitting people over the head with the “my company is better than the rest” diatribe. There’s far too many voices beating their chests with the same message now. People are far more savvy then they were even just a few decades ago – and they KNOW that you need them. Without them, you fail to exist.
So make it easy for them to connect and get excited about what you have to offer in the world. Don’t just tell them what to think (it doesnt work anymore anyway). Tell them you care about what they’re ALREADY thinking, and help them share it with you!
How do you do that?
Several famous marketers say "join the conversation alredy going on in your prospect's mind". In this case, it means get involved where they'er already 'hanging out'. In the past, that was at home parties, sales meetings and other "get togethers" in person, in real time.
Now, it means there's a 24 hour GLOBAL get together going on in social media networks around the world. You need to establish a presence, maybe even 'lurk' a bit to monitor the conversation. You don't want to be seen as one of those nerdy wannabes that hangout near the watercooler and interject completely irrelevant stuff just to sound like they're part of the group. You have to BE part of the group. Undertand the dynamic, and then get involved. Ask questions, participate and provide VALUE to those that are talking about you.
That doesn't mean being on every social network on the planet. It DOES mean starting somewhere, building a reputation and growing your audience by being part of the audience from time to time. Oprah rarely interacts with her followers on twitter - but then she doesn't follow very many herself. She can't possibly know what the pulse of her audience is if she's not interacting (note: she DOES have other people on her team that DO interact on twitter. SMART Strategy on her part).
If Oprah can do it, so can any Direct Sales company (or any other company) out there. Get involved in the brand you're creating, don't just hold it up like a shield. I believe it was the Spartans that said something abotu coming home with your shield held high or ON it.
Dying for the brand. What a concept! Being so committed that you're personally involved, passionately involved in the livelihoods you're creating for others. That kind of give provides a LOT more in return for you to take.
Plan your entry into social media - but get there, sooner rather than later.
Direct Sales Muscles Need Stretching
[Note: This is an excerpt from me free Build a Better Customer Program that's available to all members of the Home Party Solution Community. Register today to recieve the entire program as my gift to you. That's how important I think it is to target market. My brother-in-law is presently in the hospital as the final stages of his disease make their move. - Lisa]
When I was writing yesterday, I thought about my brother-in-law, who lives with a horrible crippling disease that essentially erodes his bones from the inside out. It's very rare, and few who are diagnosed live past childhood. He's a miracle, still living in his 30's. Though he's paralyzed from the waste down, he lays himself out every single day to stretch his muscles. He's on a strict regimen of medications, exercises and nutrition to help keep his bone density as high as possible.
Muscles that aren't stretched will atrophy. The nature of building muscle is such that you create small tears in the tissue when you exercise. The muscle then repairs itself during rest, making it stronger than it was before.
You have to stretch if you want to grow stronger. If you want to die, stay where you are.
How can you stretch yourself in healthy ways? I don't mean dong MORE things than you can handle, but rather DIFFERENT things that would broaden your horizons, extend your business network, or build your skills. Small stretches that will build your "comfort zone" muscles.
When I was writing yesterday, I thought about my brother-in-law, who lives with a horrible crippling disease that essentially erodes his bones from the inside out. It's very rare, and few who are diagnosed live past childhood. He's a miracle, still living in his 30's. Though he's paralyzed from the waste down, he lays himself out every single day to stretch his muscles. He's on a strict regimen of medications, exercises and nutrition to help keep his bone density as high as possible.
Muscles that aren't stretched will atrophy. The nature of building muscle is such that you create small tears in the tissue when you exercise. The muscle then repairs itself during rest, making it stronger than it was before.
You have to stretch if you want to grow stronger. If you want to die, stay where you are.
How can you stretch yourself in healthy ways? I don't mean dong MORE things than you can handle, but rather DIFFERENT things that would broaden your horizons, extend your business network, or build your skills. Small stretches that will build your "comfort zone" muscles.
A Tale of Two Direct Sales Moms
Normally, I'm not one to go on about my kids. I like at least a small sense of anonymity and privacy for them, since they didn't choose to grow up in the limelight or the shadow it casts from being aimed at me.
And while this story isn't so much about them, they are involved, so I felt it only fair to warn you.
This story, however is a tale of two moms: one's an ambitious, "big thinker", who constantly strives to grow her business, builder her "empire" and make the world a better place for her clients and customers. She believes that she's the best product her company has to offer, and shares her time, talent and treasure to help others make the most of their business.
She does her momly duties, of course: getting up at the crack of dawn, tries to make sure the kids are fed and ready for the trip to school, and even shares her laptop with her 3 year old so he can get a jump start on academics at pbskids.org. She does her best to have dinner cooking and ready by the time her husband arrives home at 5pm and even manages to clean a little: a couple loads of dishes (by hand, of course), and sometimes gets the table set too!
She loves to entertain, has a big house with plenty of room for company and KNOWS how to cook. Her Momma taught her how to make virtually anything from scratch - except anything made with asparagus (her Mom HATED Asparagus), and she's quite a performer, too. Her haminess runs in the family: both her sons are musical and while her husband couldn't carry a tune in a bucket, they make for a cute "perfect" family photo.
She works with an INCREDIBLE support team that keeps her business running like a well-oiled machine, even in her sleep.
I'm sure you've figured out who this is, but before I do the big reveal, let's talk about our other mom...
This woman does her best to get to bed at a decent hour each night, but is usually up WAY past her bedtime. She's always got way too much on her plate, and sometimes finds herself wading through 4,000 emails in her in-box trying to find a message that was sent a while ago that she knows she needs to act on. She loves her two kids dearly, and her husband has his moments, too, but sometimes she'd just love to use the mute button on her remote control to find a little peace and quiet in the home.
She's lucky if she can find the time to take a shower in the morning, and occasionally brushes her teeth on the drive to take her oldest to school!
This woman is far from perfect. Her childhood is not something she looks back on with many pleasant memories: abuse, loneliness, and not many friends were hidden behind her very intellectual veneer. She's smart, but was never able to make friends easily, and to this day struggles with strong, lasting friendships.
Her husband and oldest son just don't see eye to eye, and it's a horrible point of friction in her family. She insists they fight like brothers, and hates "being in the middle" when things come to a head.
And if that wasn't difficult enough, now her oldest son is in the hospital. She's blessed to have a job that allows her to 'be there' for him when he needs her most, but struggles with the guilt of not being with her 3 year old son. Hubby's off at work during the day, and doesn't like hospitals, so hasn't visited his step-son much at all. She feels like her support system is crumbling around her ears...
hmm... those two people sound strikingliy different, don't they?
Yet the are one in the same.
This is probably one of the hardest, and most personal posts I'll ever make, but I'm at the point where I need to share this because it might just help someone else.
The beauty of direct sales is that we have the power to do as much or as little as we choose in our business. We control our income, our hours and the freedom we make for ourselves in this industry.
It has been an amazing blessing to me this past month as my son has moved in and out of hospitals while they work to find the answers for his pancreatitis.
And ironically, it has been my friends in the industry - my leader, fellow coaches, recruits and my clients and 'friends' on Facebook and twitter that have been the most supportive bunch of all.
I've gotten emails, calls, tweets and amazing shows of support from people that barely know me in real life. And I can't get my husband to take a day off from work to help around the house.
To be clear: we are not fighting about this. He has a horrible aversion to hospitals, and he's extremely busy at work right now. I wish he could be more supportive, but he's doing the best he can with his situation. Plus, we're grateful beyond grateful that he hasn't lost his job yet when so many others are struggling to survive! If it wren't for his job and his insurance, there's no telling how God would manage to cover the hospitalization & testing costs.
I've done some pretty BIG things this year in the face of a tightening economy - all when people said it couldn't be done. I took that a God's message to me that I was in fact heading in the right direction, and fulfilling his will to serve others the best way I knew how: as a direct sales consultant and marketing coach/mentor to the Direct Sales Industry. I've even started the ICF certification process to complete the requirements to make that an officially recognized designation.
I have a LOT on my plate - I almost always do. And I don't mind so much most of the time. I've got a fantastic business coach, and a new VA that I love - plus an assistant that's also a friend of my family and a powerful prayer warrior. I have a handful of really close friends that I know are praying me through all this.
And with the small exception that I wish my husband was a little more accessible, I have a LOT of peace in this whole ordeal. I can be at my son's bedside in the hospital and work from my laptop, or have a coaching call on my cell phone.
God bless technology!
My 3 year old is well tended by an incredible nanny that is also one of my team recruits for my direct selling business. My income continues to roll in on autopilot, my kids are tended, and I can focus on the needs of my oldest son right now.
But I'm FAR from perfect. There are days when I don't want to get out of bed - yes even while my kid's in the hospital. There are days when I don't even SEE the shower, much less take one (perhaps a little TMI, but hey, it's trh truth). And I know that the phrase "who has time to exercise" must have been coined by me - I have the spare pounds to prove it.
The office has clutter piles - like the rest of the house. And while I love to entertain, I very rarely do.
I struggle with self-esteem issues, even though I know my business is awesome and I'm serving some amazing women with an amazing mission that I KNOW God put firmly in my heart. I feel like I'm not moving fast enough, not doing near enough, to be the person God has called me to be.
This isn't a personal plea for people to feel sorry for me, or even to cheer me on. It's just a statement that I had to make before I exploded all over the place one day. And I figured that if I'm going through this, it's for a reason, and God placed it on my heart to share it in this manner today.
If I may be selfish for a minute: I want to know what's wrong with my kid. I want him to be okay, and I want to not have to worry about the cost of getting that answer. I want my husband to participate in all of this and realize how much he's needed around here. I also want him to know that I understand how he feels and that I'm doing my best to honor him and his needs, too. I want my
business to thrive and flourish and be a example of God's light in the world.
But most of all, I want to serve. And if this post does that for you, then once again God's got it goin' on, because I think that sharing this is one of the most 'out there' things I've ever done. I started a Facebook group a few weeks ago because He suggested it through a friend, and I've been amazed at how on target everything is. I'm learning each day that the more I listen to Him and follow his lead on even the most outrageous things, He provides. He doesn't fail. There are so many things I feel like I need to be doing on a daily basis, and God keeps it all in perspective. The peace I feel is directly related to a "system" he's shown me to help keep it all together - even when everything seems to be falling apart.
So it's a weird way to say thank you, but Thank You. I've got over 100 posts on this blog, and I did say there might be an occasional personal post about me or the kids. This was the best way I knew to reach out to all of you and let you know how much your prayers, words and thoughts have been a tremendous blessing this past month.
I know not what God's next move for me is in the great playbook of life, but I do know that I have to just keep on making the plays, and moving down the field until I reach whatever goal he has planned.
It's been a crazy start to 2009 - which means I know it's ging to get even bigger and better as it goes along. I hope you'll be on the ride with me.
And while this story isn't so much about them, they are involved, so I felt it only fair to warn you.
This story, however is a tale of two moms: one's an ambitious, "big thinker", who constantly strives to grow her business, builder her "empire" and make the world a better place for her clients and customers. She believes that she's the best product her company has to offer, and shares her time, talent and treasure to help others make the most of their business.
She does her momly duties, of course: getting up at the crack of dawn, tries to make sure the kids are fed and ready for the trip to school, and even shares her laptop with her 3 year old so he can get a jump start on academics at pbskids.org. She does her best to have dinner cooking and ready by the time her husband arrives home at 5pm and even manages to clean a little: a couple loads of dishes (by hand, of course), and sometimes gets the table set too!
She loves to entertain, has a big house with plenty of room for company and KNOWS how to cook. Her Momma taught her how to make virtually anything from scratch - except anything made with asparagus (her Mom HATED Asparagus), and she's quite a performer, too. Her haminess runs in the family: both her sons are musical and while her husband couldn't carry a tune in a bucket, they make for a cute "perfect" family photo.
She works with an INCREDIBLE support team that keeps her business running like a well-oiled machine, even in her sleep.
I'm sure you've figured out who this is, but before I do the big reveal, let's talk about our other mom...
This woman does her best to get to bed at a decent hour each night, but is usually up WAY past her bedtime. She's always got way too much on her plate, and sometimes finds herself wading through 4,000 emails in her in-box trying to find a message that was sent a while ago that she knows she needs to act on. She loves her two kids dearly, and her husband has his moments, too, but sometimes she'd just love to use the mute button on her remote control to find a little peace and quiet in the home.
She's lucky if she can find the time to take a shower in the morning, and occasionally brushes her teeth on the drive to take her oldest to school!
This woman is far from perfect. Her childhood is not something she looks back on with many pleasant memories: abuse, loneliness, and not many friends were hidden behind her very intellectual veneer. She's smart, but was never able to make friends easily, and to this day struggles with strong, lasting friendships.
Her husband and oldest son just don't see eye to eye, and it's a horrible point of friction in her family. She insists they fight like brothers, and hates "being in the middle" when things come to a head.
And if that wasn't difficult enough, now her oldest son is in the hospital. She's blessed to have a job that allows her to 'be there' for him when he needs her most, but struggles with the guilt of not being with her 3 year old son. Hubby's off at work during the day, and doesn't like hospitals, so hasn't visited his step-son much at all. She feels like her support system is crumbling around her ears...
hmm... those two people sound strikingliy different, don't they?
Yet the are one in the same.
This is probably one of the hardest, and most personal posts I'll ever make, but I'm at the point where I need to share this because it might just help someone else.
The beauty of direct sales is that we have the power to do as much or as little as we choose in our business. We control our income, our hours and the freedom we make for ourselves in this industry.
It has been an amazing blessing to me this past month as my son has moved in and out of hospitals while they work to find the answers for his pancreatitis.
And ironically, it has been my friends in the industry - my leader, fellow coaches, recruits and my clients and 'friends' on Facebook and twitter that have been the most supportive bunch of all.
I've gotten emails, calls, tweets and amazing shows of support from people that barely know me in real life. And I can't get my husband to take a day off from work to help around the house.
To be clear: we are not fighting about this. He has a horrible aversion to hospitals, and he's extremely busy at work right now. I wish he could be more supportive, but he's doing the best he can with his situation. Plus, we're grateful beyond grateful that he hasn't lost his job yet when so many others are struggling to survive! If it wren't for his job and his insurance, there's no telling how God would manage to cover the hospitalization & testing costs.
I've done some pretty BIG things this year in the face of a tightening economy - all when people said it couldn't be done. I took that a God's message to me that I was in fact heading in the right direction, and fulfilling his will to serve others the best way I knew how: as a direct sales consultant and marketing coach/mentor to the Direct Sales Industry. I've even started the ICF certification process to complete the requirements to make that an officially recognized designation.
I have a LOT on my plate - I almost always do. And I don't mind so much most of the time. I've got a fantastic business coach, and a new VA that I love - plus an assistant that's also a friend of my family and a powerful prayer warrior. I have a handful of really close friends that I know are praying me through all this.
And with the small exception that I wish my husband was a little more accessible, I have a LOT of peace in this whole ordeal. I can be at my son's bedside in the hospital and work from my laptop, or have a coaching call on my cell phone.
God bless technology!
My 3 year old is well tended by an incredible nanny that is also one of my team recruits for my direct selling business. My income continues to roll in on autopilot, my kids are tended, and I can focus on the needs of my oldest son right now.
But I'm FAR from perfect. There are days when I don't want to get out of bed - yes even while my kid's in the hospital. There are days when I don't even SEE the shower, much less take one (perhaps a little TMI, but hey, it's trh truth). And I know that the phrase "who has time to exercise" must have been coined by me - I have the spare pounds to prove it.
The office has clutter piles - like the rest of the house. And while I love to entertain, I very rarely do.
I struggle with self-esteem issues, even though I know my business is awesome and I'm serving some amazing women with an amazing mission that I KNOW God put firmly in my heart. I feel like I'm not moving fast enough, not doing near enough, to be the person God has called me to be.
This isn't a personal plea for people to feel sorry for me, or even to cheer me on. It's just a statement that I had to make before I exploded all over the place one day. And I figured that if I'm going through this, it's for a reason, and God placed it on my heart to share it in this manner today.
If I may be selfish for a minute: I want to know what's wrong with my kid. I want him to be okay, and I want to not have to worry about the cost of getting that answer. I want my husband to participate in all of this and realize how much he's needed around here. I also want him to know that I understand how he feels and that I'm doing my best to honor him and his needs, too. I want my
business to thrive and flourish and be a example of God's light in the world.
But most of all, I want to serve. And if this post does that for you, then once again God's got it goin' on, because I think that sharing this is one of the most 'out there' things I've ever done. I started a Facebook group a few weeks ago because He suggested it through a friend, and I've been amazed at how on target everything is. I'm learning each day that the more I listen to Him and follow his lead on even the most outrageous things, He provides. He doesn't fail. There are so many things I feel like I need to be doing on a daily basis, and God keeps it all in perspective. The peace I feel is directly related to a "system" he's shown me to help keep it all together - even when everything seems to be falling apart.
So it's a weird way to say thank you, but Thank You. I've got over 100 posts on this blog, and I did say there might be an occasional personal post about me or the kids. This was the best way I knew to reach out to all of you and let you know how much your prayers, words and thoughts have been a tremendous blessing this past month.
I know not what God's next move for me is in the great playbook of life, but I do know that I have to just keep on making the plays, and moving down the field until I reach whatever goal he has planned.
It's been a crazy start to 2009 - which means I know it's ging to get even bigger and better as it goes along. I hope you'll be on the ride with me.
Using Direct Mail to Grow Your Direct Sales Business
It's not just about mailing your catalog. a simple postcard, when done properly, can result in thousands of dollars in monthly revenue.
This is an excerpt of the topics covered in the STAR Power Leadership Development program. To learn more visit:
http://www.homepartysolution.com/starpower
Registration closes May 19. Only 10 seats remain!
This is an excerpt of the topics covered in the STAR Power Leadership Development program. To learn more visit:
http://www.homepartysolution.com/starpower
Registration closes May 19. Only 10 seats remain!
Mastermind With Your Teams For Direct Sales Success
Ever wonder why you attend those monthly sales meetings?
If you were working in a mastermind, you wouldn't.
The power of a mastermind is when the entire group is transformed - even on fire - for the mutual benefit of all involved. One of the best masterminds I was ever involved in was back in college, when a bunch of us composer types got together to share our new music, bounce ideas off one another and often be inspired to new, greater ideas because of our involvement in the group.
THAT'S the power of a mastermind. No one person makes or breaks a mastermind - everyone has something to contribute. It's not a committee meeting, it's a meeting of the minds - to form a GREATER mind (if you'll allow me to get spiritual for a second), that benefits all of them in ways that could never be achieved alone.
Think about that the next time you're heading out to a monthly sales meeting - how could you turn it into a mastermind session - particularly if you're the leader hosting the event?
Gone are the days when a figurehead reigns supreme over the meeting - there are too many smart, savvy business women in direct sales now. We're not sheep!
We've got ideas - and sometimes we can take YOUR idea and make it even better.
So there!
This is an excerpt from the STAR Power leadership coaching program. Only 10 seats remain in this exclusive group! I'm hoping we sell out this weekend, but I also want to make sure YOU get the chance to participate!
learn more at: http://www.homepartysolution.com/starpower
If you were working in a mastermind, you wouldn't.
The power of a mastermind is when the entire group is transformed - even on fire - for the mutual benefit of all involved. One of the best masterminds I was ever involved in was back in college, when a bunch of us composer types got together to share our new music, bounce ideas off one another and often be inspired to new, greater ideas because of our involvement in the group.
THAT'S the power of a mastermind. No one person makes or breaks a mastermind - everyone has something to contribute. It's not a committee meeting, it's a meeting of the minds - to form a GREATER mind (if you'll allow me to get spiritual for a second), that benefits all of them in ways that could never be achieved alone.
Think about that the next time you're heading out to a monthly sales meeting - how could you turn it into a mastermind session - particularly if you're the leader hosting the event?
Gone are the days when a figurehead reigns supreme over the meeting - there are too many smart, savvy business women in direct sales now. We're not sheep!
We've got ideas - and sometimes we can take YOUR idea and make it even better.
So there!
This is an excerpt from the STAR Power leadership coaching program. Only 10 seats remain in this exclusive group! I'm hoping we sell out this weekend, but I also want to make sure YOU get the chance to participate!
learn more at: http://www.homepartysolution.com/starpower
The Power of Mentoring in Your Direct Sales Business
If you've ever wanted to attain a level of success in your business, but didn't really know what you needed to do to attain it, a mentor can help you achieve greatness by showing you where they've been, and how to avoid traps and pitfalls along the way.
Direct Sales Marketing Coach, Lisa Robbin Young, tells about the power of a mentoring, and how each leader becomes a mentor to the people on their team.
This is a excerpt from the STAR Power leadership coaching program that launches May 19. Space is limited to 30 participants.
Learn more at: http://www.homepartysolution.com/starpower
Direct Sales Marketing Coach, Lisa Robbin Young, tells about the power of a mentoring, and how each leader becomes a mentor to the people on their team.
This is a excerpt from the STAR Power leadership coaching program that launches May 19. Space is limited to 30 participants.
Learn more at: http://www.homepartysolution.com/starpower
Time Management in Your Direct Sales Business
Time Management is a critical skill in business success. But it's more than just managing your calendar effectively. It has to do with being sure you're focused on income producing activities, understanding opportunity costs and buiding a business focused on doing the right things at the right time.
This clip features content from Lisa's new STAR Power certified leadership coaching program. This 12 month program is designed for Direct Sales Leaders looking to uplevel their income and grow more productive teams by treating their business like a real business.
To learn more, visit http://www.HomePartySolution.com/starpower
This clip features content from Lisa's new STAR Power certified leadership coaching program. This 12 month program is designed for Direct Sales Leaders looking to uplevel their income and grow more productive teams by treating their business like a real business.
To learn more, visit http://www.HomePartySolution.com/starpower
Finding a Niche in Your Direct Sales Business
Regardless of your product line, it's important to narrow your target market and find a need that they want filled - that's your niche. Direct Sales Coach, Lisa Robbin Young shares quick tips to help you understand the importance of creating a niche in your market, as well as how to focus in on a niche you can monetize in your direct sales business.
This is an excerpt from her new 12 month STAR Power coaching program for direct sales Leaders. Registration closes May 19. To learn more, visit http://www.homepartysolution.com/starpower
This is an excerpt from her new 12 month STAR Power coaching program for direct sales Leaders. Registration closes May 19. To learn more, visit http://www.homepartysolution.com/starpower
Tips to Crafting an Effective Elevator Pitch
Your 30 second commercial is NOT a sales pitch for your company. It's a means of engaging a prospect, to get them to build a relationship with you. It's through this relationship that the door opens to more.
Many thanks for Barbara Lopez at Brightfarm Introductions for her willingness to supply my participants with this special gift. Learn more about this 12 month Direct Sales Leadership Coaching Program.
Many thanks for Barbara Lopez at Brightfarm Introductions for her willingness to supply my participants with this special gift. Learn more about this 12 month Direct Sales Leadership Coaching Program.
Direct Sales Success: The 3 Month Irony
I was talking with a woman who owned a direct selling company and she shared with me a staggering statistic:
"You can expect the MOST from your consultants within the first three months of business."
I almost fell out of my chair. My experience has been quite the opposite in the industry, and to hear this from someone that lived on the corporate side of the fence was actually kind of shocking.
As a consultant, I've heard similar themes from my upline: "you really want to encourage your consultant to hit all her goals in her first three months of business, because then she'll feel more successful."
But when you put it that way, it sounds more like you're doing her a favor, rather than saving your own business.
Anyone that follows me knows that my team is consistent and we all know our expectations - and our limits. When training recruits, I encourage them to focus on the long term relationship. I remind them they're building a business - and I tell them that very few startups ever make a profit in their first two years! That means as a new consultant, they are shortening the profit curve GREATLY, because they are usually turning a profit after their first or second show.
And my turnover rate is incredibly low, compared to industry norms. In the four years I was with my last company, I had 7 consultants that went inactive and didn't return to the business. More than half of them had serious life issues that prevented them from continuing on - and all of them went on to be loyal customers after the fact.
Do you know your turnover rate? As a true leader, you need to be looking at the statistics of your business on a regular basis. Turnover rate is a KEY indicator of how well your organization is doing on the whole, and how your team responds to your leadership style.
But that's another article for another day. What concerns me today is the irony of the first 3 months of business.
One of my mentors explains that we all go through 4 stages of learning. The first is Unconscious Ignorance. It means we don't know what we don't know. This is essentially where we start before we become consultants.
Then we transition into Conscious Ignorance - where we know that there are things we don't know. That's essentially the first 3 months of business for a new consultant. They're learning the comp plan, the products, how to do the demos, and their heads are usually swimming.
So what do we do? We tell them that "an idiot on fire is worth more than brains on ice." Then we promptly send them ot the door, kit in hand, to start signing up other "idiots".
No wonder they leave after 3 months.
If you're running a real business - and expect a real return on your investment, there's a timeline you need for training. Companies are getting better about this. They don't just shove a manual into the hands of a new recruit and send them on their way. Now there are online classes, webinars, teleclasses and even local weekly trainings to not only instruct consultants, but also connect the consultants and keep them "plugged in" to the pulse of the business.
That's a great start.
But what if we looked at changing the way we incentivize consultants in the first place? What if we offered longevity recognition or consistency recognition for more than the first 3 months?
Do you think we'd have a few more people sticking around and being productive?
I also think it's imperative that we as leaders share these kinds of statistics with our teams for a number of reasons: first, because as business builders, we need to be clear with our teams about the reality of direct sales. Not everyone will stick around, and we need to be consistently attracting new business. Stop trying to snow your prosects and new recruits and lay it plain in front of them so they can truly make an educated decision.
This goes back to the "stop recruiting everyone with a pulse" idea I've talked about before.
When you train your team to realize that the first three months are critical because that's when most consultants do the most work, you'll have one of two scenarios:
1. Leaders will push new recuits to do more in the first 3 months, causing burnout and dissatisfaction - so they'll leave.
2. Leaders will push new recruits to do more in the first 3 months, causing the recruits to feel more successful - so that they stay.
Either way, someone is doing the pushing, and someone else is being pushed. Sounds like a lot more work than it needs to be.
Instead, why not lay the facts out and encourage your team to recruit people that are already expecting a long-term commitment? Sort out the "quick bucks" from the "slow and steadies". They might not hit all their 3 month objectives, but if they're consisently adding to your bottom line every month, isn't that better for the health of your team?
I know, I'm going against the grain here, but let me illustrate with a story:
I was in training as a financial advisor. We were "recruited" to the company with a pitch about how great it is to own your own business, and that the company gave us "free leads" to work to grow our business. We were promised a training period where we'd be paid to study, learn all we could and start developing a client base.
We were NOT told that after our training was complete we'd be subjected to 10-12 hour work days, cold calling leads from 2 years ago, and that we had 12 weeks to start making money off our clients or we'd be booted from the company.
Kinda puts things into perspective, don't it?
Needless to say, about 70% of the trainees I started with were long gone before the 12th week. A handful managed to find other employment, but most went on to different careers entirely.
This was a case of "Carrot and Stick" without the carrot.
What if, instead, we were given the facts, up front, about the job we were expected to perform. Would there have been fewer applicants? Absolutely. But would the applicants have a better level of expectation? Absolutely.
The added bonus is that the company would have spen fewer dollars training recruits in the first place. That money could have then been used to extend the 12 weeks to 15 or more. Or better yet, it could have been used to reward the advisors for consistency in their business - for doing the income producing activities consistently even if they weren't always bringing in money.
Encourage the behaviours you want to see repeated. Consistency and repetition are the keys to success in direct sales.
"You can expect the MOST from your consultants within the first three months of business."
I almost fell out of my chair. My experience has been quite the opposite in the industry, and to hear this from someone that lived on the corporate side of the fence was actually kind of shocking.
As a consultant, I've heard similar themes from my upline: "you really want to encourage your consultant to hit all her goals in her first three months of business, because then she'll feel more successful."
But when you put it that way, it sounds more like you're doing her a favor, rather than saving your own business.
Anyone that follows me knows that my team is consistent and we all know our expectations - and our limits. When training recruits, I encourage them to focus on the long term relationship. I remind them they're building a business - and I tell them that very few startups ever make a profit in their first two years! That means as a new consultant, they are shortening the profit curve GREATLY, because they are usually turning a profit after their first or second show.
And my turnover rate is incredibly low, compared to industry norms. In the four years I was with my last company, I had 7 consultants that went inactive and didn't return to the business. More than half of them had serious life issues that prevented them from continuing on - and all of them went on to be loyal customers after the fact.
Do you know your turnover rate? As a true leader, you need to be looking at the statistics of your business on a regular basis. Turnover rate is a KEY indicator of how well your organization is doing on the whole, and how your team responds to your leadership style.
But that's another article for another day. What concerns me today is the irony of the first 3 months of business.
One of my mentors explains that we all go through 4 stages of learning. The first is Unconscious Ignorance. It means we don't know what we don't know. This is essentially where we start before we become consultants.
Then we transition into Conscious Ignorance - where we know that there are things we don't know. That's essentially the first 3 months of business for a new consultant. They're learning the comp plan, the products, how to do the demos, and their heads are usually swimming.
So what do we do? We tell them that "an idiot on fire is worth more than brains on ice." Then we promptly send them ot the door, kit in hand, to start signing up other "idiots".
No wonder they leave after 3 months.
If you're running a real business - and expect a real return on your investment, there's a timeline you need for training. Companies are getting better about this. They don't just shove a manual into the hands of a new recruit and send them on their way. Now there are online classes, webinars, teleclasses and even local weekly trainings to not only instruct consultants, but also connect the consultants and keep them "plugged in" to the pulse of the business.
That's a great start.
But what if we looked at changing the way we incentivize consultants in the first place? What if we offered longevity recognition or consistency recognition for more than the first 3 months?
Do you think we'd have a few more people sticking around and being productive?
I also think it's imperative that we as leaders share these kinds of statistics with our teams for a number of reasons: first, because as business builders, we need to be clear with our teams about the reality of direct sales. Not everyone will stick around, and we need to be consistently attracting new business. Stop trying to snow your prosects and new recruits and lay it plain in front of them so they can truly make an educated decision.
This goes back to the "stop recruiting everyone with a pulse" idea I've talked about before.
When you train your team to realize that the first three months are critical because that's when most consultants do the most work, you'll have one of two scenarios:
1. Leaders will push new recuits to do more in the first 3 months, causing burnout and dissatisfaction - so they'll leave.
2. Leaders will push new recruits to do more in the first 3 months, causing the recruits to feel more successful - so that they stay.
Either way, someone is doing the pushing, and someone else is being pushed. Sounds like a lot more work than it needs to be.
Instead, why not lay the facts out and encourage your team to recruit people that are already expecting a long-term commitment? Sort out the "quick bucks" from the "slow and steadies". They might not hit all their 3 month objectives, but if they're consisently adding to your bottom line every month, isn't that better for the health of your team?
I know, I'm going against the grain here, but let me illustrate with a story:
I was in training as a financial advisor. We were "recruited" to the company with a pitch about how great it is to own your own business, and that the company gave us "free leads" to work to grow our business. We were promised a training period where we'd be paid to study, learn all we could and start developing a client base.
We were NOT told that after our training was complete we'd be subjected to 10-12 hour work days, cold calling leads from 2 years ago, and that we had 12 weeks to start making money off our clients or we'd be booted from the company.
Kinda puts things into perspective, don't it?
Needless to say, about 70% of the trainees I started with were long gone before the 12th week. A handful managed to find other employment, but most went on to different careers entirely.
This was a case of "Carrot and Stick" without the carrot.
What if, instead, we were given the facts, up front, about the job we were expected to perform. Would there have been fewer applicants? Absolutely. But would the applicants have a better level of expectation? Absolutely.
The added bonus is that the company would have spen fewer dollars training recruits in the first place. That money could have then been used to extend the 12 weeks to 15 or more. Or better yet, it could have been used to reward the advisors for consistency in their business - for doing the income producing activities consistently even if they weren't always bringing in money.
Encourage the behaviours you want to see repeated. Consistency and repetition are the keys to success in direct sales.
Target Marketing In Your Home Party Business
Direct Sales coach and trainer, Lisa Robbin Young reveals two quick ways to identify your target market for maximum effect in your direct selling business.
This is an excerpt from her upcoming STAR Power 12 month leadership coaching program, designed for direct sales leaders in the home party industry. Regsitration ends May 19. Learn more at http://www.homepartysolution.com/starpower
This is an excerpt from her upcoming STAR Power 12 month leadership coaching program, designed for direct sales leaders in the home party industry. Regsitration ends May 19. Learn more at http://www.homepartysolution.com/starpower
Advertising Your Home Party Business
Direct Sales coach and trainer, Lisa Robbin Young shares a personal experience from her direct sales career about the right and wrong ways to use advertising in your home party business.
This is an excerpt from her upcoming STAR Power 12 month leadership coaching program, designed for direct sales leaders in the home party industry. Regsitration ends May 19. Learn more at http://www.homepartysolution.com/starpower
This is an excerpt from her upcoming STAR Power 12 month leadership coaching program, designed for direct sales leaders in the home party industry. Regsitration ends May 19. Learn more at http://www.homepartysolution.com/starpower
The Single Most Important factor in Direct Sales Success
Can you guess what it is?
In Direct Sales, your mindset is CRUCIAL to your success. If you're ready to grow the power of your network and create some momentum around the product that is you, take a peek at the STAR Power direct sales leadership program.
In Direct Sales, your mindset is CRUCIAL to your success. If you're ready to grow the power of your network and create some momentum around the product that is you, take a peek at the STAR Power direct sales leadership program.
Direct Sales Coach Lisa Young: STAR Power 12 month program overview
Here's video one. Yes, my head looks like a pyramid. Just close your eyes and imagine me looking sharp in my green satin blouse speaking from a stage surrounded with beautiful flowers. hee hee.
The back poster in the background says "Share with PASSION" - it was a gift from Joe Irons, Director of Marketing from The Body Shop.
Register for the STAR Power 12 month direct sales coaching program for leaders. Hurry, because the kickoff call is May 19.
The back poster in the background says "Share with PASSION" - it was a gift from Joe Irons, Director of Marketing from The Body Shop.
Register for the STAR Power 12 month direct sales coaching program for leaders. Hurry, because the kickoff call is May 19.
Video & Me: A tale of perfectionism
So I've always beleived that if you're going to put something "out there" for the public, it should be edited, proofed, and generally above reproach.
Quality counts. It's why God invented the red pen in the first place, isn't it?
You need to check your mistakes, and keep yourself from distributing CRAP.
I believed (and still do to some degree) that if it couldn't sell on a shelve in Borders or Barnes and Noble, you shouldn't be trying to sell it online.
I'm referencing quality here, folks, not necessarily the content.
If you've got an e-book full of typos, horrible formating and a generally lack-luster appearance, take a few minutes to give it a once over. A real editor at a real publishing company wouldn't put their name on something so poorly presented.
Because we DO judge a book by it's cover.
And the same goes for audios. From the beginning, all my audio CD's have had music, light editing, and a voice-over (I did them myself, but at least I had them!) to give it a moer professional feel.
And now, my new mentor has suggested I venture more fully into the realm of video.
ACK!
Here's where my perfectionism really rears it's ugly head. I mean, people are going to be LOOKING at me. I have a great radio voice, and as a singer and actor, I'm fairly confident in my delviery of recorded material.
But put my face on camera?
Oy-vey.
But I whipped out my camera to shoot a few "quick videos" for my upcoming STAR Power 12 month coaching program for direct sales leaders.
Quick is what it SHOULD have been.
I found myself fussing over the need to script the segments, to make sure the composition didn't look horrible, check the lighting, my hair, makeup...
Yeah, quick turned into a 2 hour project.
And I'm still not delighted with the results.
But I am learning that when it comes to online video, imperfect can actually be a good thing.
Listening to a teleclass with @themetromom, Kim DeYoung, she revealed that doing a "quick and dirty" video actually instills confidence in her coaching clients, because then they have the courage to go out and shoot video of their own.
So I have a series of videos I'm posting here over the next few days as we lead up to the launch of the STAR ower program.
My hair ain't perfect, I probably have little makeup on, and you just might hear a screaming baby in the background.
I'm told that's okay. So I'm going to hold you to it. If you absolutely hate these videos, don't sue me or anything. Just be gentle, because it's new territory for me.
And if you like them (or even LOVE them), PLEASE let me know. See? Even I'm not as courageous as I could be, and your opinions DO matter to me.
I'm real, I'm a little blunt sometimes, and I tell it like it is. I also offer juicy tidbits as a sneak peek at what we're covering in my new coaching program. We're strictly limiting the number of participants inthe program, and once it's full, we're closing the doors - possibly forever. If you want to coach personally with me, this is the best chance to learn all my secrets to success.
Just know that the quality of the program is in no way reflected in the quality of the video production. I promise!
Quality counts. It's why God invented the red pen in the first place, isn't it?
You need to check your mistakes, and keep yourself from distributing CRAP.
I believed (and still do to some degree) that if it couldn't sell on a shelve in Borders or Barnes and Noble, you shouldn't be trying to sell it online.
I'm referencing quality here, folks, not necessarily the content.
If you've got an e-book full of typos, horrible formating and a generally lack-luster appearance, take a few minutes to give it a once over. A real editor at a real publishing company wouldn't put their name on something so poorly presented.
Because we DO judge a book by it's cover.
And the same goes for audios. From the beginning, all my audio CD's have had music, light editing, and a voice-over (I did them myself, but at least I had them!) to give it a moer professional feel.
And now, my new mentor has suggested I venture more fully into the realm of video.
ACK!
Here's where my perfectionism really rears it's ugly head. I mean, people are going to be LOOKING at me. I have a great radio voice, and as a singer and actor, I'm fairly confident in my delviery of recorded material.
But put my face on camera?
Oy-vey.
But I whipped out my camera to shoot a few "quick videos" for my upcoming STAR Power 12 month coaching program for direct sales leaders.
Quick is what it SHOULD have been.
I found myself fussing over the need to script the segments, to make sure the composition didn't look horrible, check the lighting, my hair, makeup...
Yeah, quick turned into a 2 hour project.
And I'm still not delighted with the results.
But I am learning that when it comes to online video, imperfect can actually be a good thing.
Listening to a teleclass with @themetromom, Kim DeYoung, she revealed that doing a "quick and dirty" video actually instills confidence in her coaching clients, because then they have the courage to go out and shoot video of their own.
So I have a series of videos I'm posting here over the next few days as we lead up to the launch of the STAR ower program.
My hair ain't perfect, I probably have little makeup on, and you just might hear a screaming baby in the background.
I'm told that's okay. So I'm going to hold you to it. If you absolutely hate these videos, don't sue me or anything. Just be gentle, because it's new territory for me.
And if you like them (or even LOVE them), PLEASE let me know. See? Even I'm not as courageous as I could be, and your opinions DO matter to me.
I'm real, I'm a little blunt sometimes, and I tell it like it is. I also offer juicy tidbits as a sneak peek at what we're covering in my new coaching program. We're strictly limiting the number of participants inthe program, and once it's full, we're closing the doors - possibly forever. If you want to coach personally with me, this is the best chance to learn all my secrets to success.
Just know that the quality of the program is in no way reflected in the quality of the video production. I promise!
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